The Annual Craft Lake City LetterWest is the nation’s leading hand lettering conference featuring keynote speakers and workshops from top lettering artists around the globe. Join us on Saturday, March 2, 2024 at the Midvale Performing Arts Center in Midvale, Utah. Limited tickets available!

Workshops • Panel Discussion • Live Mural-Making • Mixer & More!

To stay up to date with all of Craft Lake City’s LetterWest announcements, join our mailing list and follow us @craftlakecity, @letter_west.

LetterWest Lineup

Seb Lester (He/Him)

London, UK

Keynote Speaker / Workshop Instructor / Panelist

Seb Lester trained in Graphic Design at Central Saint Martins in London. He now lives and works as an artist and designer in Lewes, England. Lester is one of the world’s highest-profile calligraphers. He has created logos and illustrations for clients including NASA, Apple, Nike, Intel, Montblanc, The New York Times and The 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he has developed custom typefaces for many familiar brands, including British Airways, Intel, Waitrose, The Daily Telegraph and H&M. Lester is the designer of the retail typefaces Neo Sans, Neo Tech, Soho and Scene. He loves letterforms, stating, “I find the Latin alphabet to be one of our most beautiful and profound creations”.

Ximena Jiménez (She/They)

Bogotá, Colombia

Keynote Speaker / Workshop Instructor / Panelist

Ximena Jiménez is a lettering artist and muralist born in Colombia and trained in the world of letters in Buenos Aires.

Her work is characterized by her lettering with character, vibrant colors and textures, as well as her messages of strength and reflection.

Becca Clason (She/Her)

Logan, Utah

Workshop Instructor / Panelist

Becca Clason is a stop motion animator and tactile lettering artist based in Utah. Using stop motion magic, Becca brings food, paper, and other objects to life for commercials and social videos. Becca has created work for brands such as Starbucks, American Express, Dunkin’, Kroger, Blue Diamond, Target, Panera Bread, and Facebook.

Skyler Chubak (He/Him)

Salt Lake City, Utah

Workshop Instructor / Panelist

Skyler Chubak is a full time lettering and ornamental design artist based out of Salt Lake City, Utah. He specializes in gold leaf glass work, hand engraving, ornamental signs, and calligraphy classes.

Kyle Letendre (They/Them)

Portland, Oregon

Workshop Instructor

Kyle Letendre is a big softy from Portland, Oregon. Since 2016, Kyle has operated an independent studio focusing on commercial lettering, illustration, type and graphic design. Their fusion of function and flair has attracted collaborations with clients like Target, Penguin Random House, Mercedes-Benz, Paramount and YouTube. Informed by their background in screen-printing and drawing, Kyle’s work explores forms as vessels for expression, blurring the binaries between type and image. Further gilding the lily, Kyle has begun performing and sewing for drag under the name Tomboy.

Shley (She/Her)

Salt Lake City, Utah

Panel Moderator

Shley is a 37 year old 3rd generation sign-painter and muralist from Salt Lake City, Utah. She excels at designing, engineering, & painting bespoke large scale artworks, coming with 10 years of in-depth experience.  She specializes in bold, crisp text work & illustrative, folk-style murals.

Seb Lester (He/Him)

London, UK

Keynote Speaker / Workshop Instructor / Panelist

Seb Lester trained in Graphic Design at Central Saint Martins in London. He now lives and works as an artist and designer in Lewes, England. Lester is one of the world’s highest-profile calligraphers. He has created logos and illustrations for clients including NASA, Apple, Nike, Intel, Montblanc, The New York Times and The 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he has developed custom typefaces for many familiar brands, including British Airways, Intel, Waitrose, The Daily Telegraph and H&M. Lester is the designer of the retail typefaces Neo Sans, Neo Tech, Soho and Scene. He loves letterforms, stating, “I find the Latin alphabet to be one of our most beautiful and profound creations”.

Ximena Jiménez (She/They)

Bogotá, Colombia

Keynote Speaker / Workshop Instructor / Panelist

Ximena Jiménez is a lettering artist and muralist born in Colombia and trained in the world of letters in Buenos Aires.

Her work is characterized by her lettering with character, vibrant colors and textures, as well as her messages of strength and reflection.

Becca Clason (She/Her)

Logan, Utah

Workshop Instructor / Panelist

Becca Clason is a stop motion animator and tactile lettering artist based in Utah. Using stop motion magic, Becca brings food, paper, and other objects to life for commercials and social videos. Becca has created work for brands such as Starbucks, American Express, Dunkin’, Kroger, Blue Diamond, Target, Panera Bread, and Facebook.

Skyler Chubak  (He/Him)

Salt Lake City, Utah

Workshop Instructor / Panelist

Skyler Chubak is a full time lettering and ornamental design artist based out of Salt Lake City, Utah. He specializes in gold leaf glass work, hand engraving, ornamental signs, and calligraphy classes.

Kyle Letendre (They/Them)

Portland, Oregon

Workshop Instructor

Kyle Letendre is a big softy from Portland, Oregon. Since 2016, Kyle has operated an independent studio focusing on commercial lettering, illustration, type and graphic design. Their fusion of function and flair has attracted collaborations with clients like Target, Penguin Random House, Mercedes-Benz, Paramount and YouTube. Informed by their background in screen-printing and drawing, Kyle’s work explores forms as vessels for expression, blurring the binaries between type and image. Further gilding the lily, Kyle has begun performing and sewing for drag under the name Tomboy.

Shley (She/Her)

Salt Lake City, Utah

Panel Moderator

Shley is a 37 year old 3rd generation sign-painter and muralist from Salt Lake City, Utah. She excels at designing, engineering, & painting bespoke large scale artworks, coming with 10 years of in-depth experience.  She specializes in bold, crisp text work & illustrative, folk-style murals.

Workshops and Activities

Your LetterWest ticket includes two workshops. Choose your preferred workshop when you purchase your ticket and be automatically registered to attend. Learn various lettering techniques from nationally-renowned lettering artisans.  Choose from five uniquely-themed  workshops over two time blocks. Some workshops may require an additional material fee in order to participate. Details available below.

Lettering Murals: Live Demonstration Workshop with Ximena Jiménez
(All Levels)

Join us as we explore the art of mural lettering in this alluring workshop taught by world-renowned artist Ximena Jimenéz, a Colombian lettering artist who specializes in murals, branding and clothing design. In this live mural demonstration, Jimenéz will walk attendees through how they incorporate lettering into their dynamic mural paintings and dive into their step-by-step creative process. Attendees will get to learn Jiménez’s tips and tricks for creating a compelling mural while incorporating elements of color, design and of course, lettering. This workshop is about the power of creation and learning by watching Jiménez’s captivating live performance sponsored by Uprok. No Materials Needed. (Limit 88 Attendees). 

Sat. March 2, 2024, 1:00-3:00 p.m.
Midvale Art House | 7697 S Main St, Midvale, UT 84047

Flourishing for Italics By Seb Lester
(Intermediate Level)

Seb Lester will define what flourishing is and describe the history and evolution of flourishing in Western Calligraphy. The focus will be on understanding the underlying principles governing curvilinear flourishing Italics. Participants will be asked to write words and find ways to flourish them 

in pleasing and harmonious ways. This will be a relaxed and informal workshop, questions are encouraged. A basic understanding of the italic hand and broad nib pen will be helpful to benefit from this workshop. Additional material fee of $30 per person is required for this class. (Limit 88 Attendees)

Sat. March 2, 2024, 1:00-3:00 p.m.
The Pearl on Main | 7711 S Main St, Midvale, UT 84047

Tactile Type: Beautifully Temporary By Becca Clason
(All Levels)

In memory of the late Adé Hogue, with whom she shared both a friendship and a passion for typographic tactile art, Becca Clason will teach a hands-on, tangible type workshop—the same topic that she invited Adé to teach at the first LetterWest conference in 2019. Becca will work with attendees to concept, style, and photograph their own dimensional lettering, which they will create from a provided material of their choice on a flat background surface. During the workshop, attendees will each choose one word or letter, create a sketch of it to use as reference, manipulate and style their materials by hand, and photograph their finished piece, so their creation will endure even after it’s wiped away. Becca will share her experience with and give tips on lighting, using various materials, styling letterforms and other props, and photographing final flatlay designs. Prior lettering experience is preferred, but not required. Additional material fee of $20 per person is required for this class.(Limit 24 Attendees)

Sat. March 2, 2024, 3:30-5:00 p.m.
Midvale Art House | 7697 S Main St, Midvale, UT 84047

Traditional Decorated Illuminated Letter Workshop with Skyler Chubak
(All Levels)

Discover the splendor of ornamental lettering at this traditional decorated illuminated lettering workshop with lettering and ornamental design artist Skyler Chubak, a Salt Lake City based artist who specializes in gold leaf glass work, hand engraving, ornamental signs and calligraphy. In this workshop, Skyler will guide participants through the process of building up an ornamental initial from start to finish. Specifically, attendees will learn how to construct the layout, illustration and placement of shading and drop shadows to create their very own lettering masterpiece. Additional material fee of $30 per person is required for this class. (Limit 87 Attendees)

Sat. March 2, 2024, 3:30-5:00 p.m.
The Pearl on Main | 7711 S Main St, Midvale, UT 84047

Expressive Lettering with Kyle Letendre
(All Levels)

Drawing a bold piece of lettering begins with a simple, iterative approach. Through hands-on demonstrations and collaborative feedback, students will draw a lively piece of lettering from a loose pencil to a refined comp. Beginning with tidy, unadorned forms, we’ll draft increasingly more bombastic drawings until we arrive at an eye-popping beauty, all the while sharing key strategies for cohesion, consistency, adding dimension, and mixing styles.

Materials included for no additional fee. Personal tablets/drawing programs are not required, but optional. (Limit 64 Attendees)

Sat. March 2, 2024, 3:30-5:00 p.m.
Midvale Performing Arts Center | 695 W Center St, Midvale, UT 84047

Creative Collaboration with Shley (Open to the Public)

Join us for lunch with local food trucks and a FREE collaborative art installation hosted by Shley of Friendship Sign Co.

Available to all LetterWest attendees and the public!

Sat. March 2, 2024, 11:30 a.m.-12:45 p.m.

Midvale City Hall (7505 Holden St, Midvale, UT 84047)

Mixer hosted at Dark Arts Tattoo Studio

LetterWest attendees won’t want to miss this exclusive mixer hosted at Dark Arts Tattoo Studio that will be featuring a curated playlist by local artist Robin Banks, cocktails and beer sponsored by local Midvale businesses Vintage Distillery and Bohemian Brewery. There will be an opportunity drawing for a year subscription to Adobe Creative Suite for those who attend. And tattoos designed by Portland lettering legend and LetterWest presenter Kyle Letendre. Tattoos will be done by 4 Midvale tattoo artists @el_franky801@tattoo_slick, @thesingingfinch and @monstro13Special Thanks to @thedarkartsut for hosting this party!

Sat. March 2, 2024, 6:30-8:30 p.m.
Dark Arts Tattoo Studio | 7607 Main St, Midvale, UT 84047

 

Conference Schedule

Annual Craft Lake City LetterWest: For People Who Love Hand-Lettering
Saturday March 2, 2024 

8:00 a.m. – 9:00 a.m. Registration | Midvale Performing Arts Center 

9:00 a.m. – Welcome from Midvale Mayor Marcus Stevenson | Midvale Performing Arts Center 

9:30 a.m. – 10:15 a.m. – Keynote speaker: Seb Lester | Midvale Performing Arts Center

10:15 a.m. – 10:30 a.m. – Q & A from the audience | Midvale Performing Arts Center

10:30 a.m. – 11:15 a.m. – Keynote speaker: Ximena Jiménez | Midvale Performing Arts Center

11:15 a.m. -11:30 a.m. – Q & A from the audience | Midvale Performing Arts Center

11:30 a.m. – 12:45 p.m. – Lunch with local food frucks and group interactive project: designed and led by Shley | Midvale City Hall

1:00 p.m. – 3:00 p.m. – Workshops:

– Flourishing for Italics with Seb Lester | The Pearl on Main

– Lettering Murals: Live Demonstration with Ximena Jiménez | Midvale Art House

3:30 p.m. – 5:00 p.m. – Workshops:

– Tactile Type: Beautifully Temporary with Becca Clason | Midvale Art House

– Traditional Decorated Illuminated Letter Workshop with Skyler Chuback | The Pearl on Main

– Expressive Lettering with Kyle Letendre | Midvale Performing Arts Center

5:30 p.m. – 6:15 p.m. – LetterWest Panel discussion Ink & Insight: Unveiling the World of Hand Lettering moderated by Shley. Panelists include: Seb Lester, Ximena Jiménez, Becca Clason, Skyler Chubak and Kyle Letendre. | Midvale Performing Arts Center 

6:30 p.m. – 8:30 p.m. – Mixer & cocktail hour at Dark Arts Studio featuring Vintage Distillery, Bohemian Brewery, food truck and tattoos designed by Portland lettering legend and LetterWest presenter Kyle Letendre. Tattoos will be done by 4 Midvale tattoo artists @el_franky801@tattoo_slick@thesingingfinch and @monstro13.

*Schedule subject to change without notice. Click here to see a walkable map to all the venue locations

To stay up to date with all of Craft Lake City’s LetterWest announcements, join our mailing list and follow us on Instagram.

Location & Parking

Location

Keynote speakers will present at the Midvale Performing Arts Center while workshops and activities will happen at businesses in Midvale’s arts and culture district on historic Main Street.

Just 10 miles from downtown Salt Lake City, Midvale’s historic main street has a strong arts presence with two theaters, a dance academy, three architecture design studios, two interior design stores and several tattoo studios. Midvale is quickly making a name for itself within Utah’s creative community through its Annual Mural Fest!  Take a walk down Historic Main Street and Center Street and view over ten murals that decorate the street with art and color.

Public Parking

Looking for convenient parking for the Craft Lake City’s LetterWest event? We’ve got you covered! Check out the blue squares on the map below for approved public parking areas to make your event experience smoother.

Remember to plan ahead and arrive early to secure your spot. We hope this helps make your visit to Craft Lake City’s LetterWest enjoyable and hassle-free!

FAQ

How many days is LetterWest 2024? Where will it be held?

The Annual Craft Lake City LetterWest in 2024 is a one day event in partnership with Midvale City’s Midvale on Main Arts and Culture District.

How much are tickets?

Tickets are available now for $175. Additional workshop supply fees may be necessary depending on the workshop. Material fees are noted in the workshop description.

What is included in the price of the conference ticket?

Ticket price includes the full conference schedule of two keynote presentations, two workshops per ticket holder, an interactive lunchtime activity, a panel discussion and an invite to our afterhours mixer.

Are workshop materials provided?

Yes! Workshop materials will be provided by Craft Lake City for each class! While certain workshops may require an extra supply fee in addition to the general admission ticket, we also offer workshops at no additional cost.  Additionally, we strongly encourage you to bring your favorite lettering supplies from home, but it is not required to get the full conference experience.

I’m traveling to Midvale to attend LetterWest. Do y’all have lodging and accommodation recommendations?

Yes! Staybridge Suites is located in downtown Midvale and is just a couple minute drive from the workshop venues and includes a complimentary hot breakfast. If you have any questions, please call the hotel.

Hotel Details: Staybridge Suites 747 Blue Vista Ln, Midvale, UT

Book Here

Who can come to LetterWest? Do I have to be a professional lettering artist?

LetterWest is for everyone! While we offer a few workshops geared towards lettering professionals, we have others that are created with new letterers in mind. No matter what your skill level! Do you love hand-lettering and want to meet others that do as well? This is the conference for you. 

Where specifically will LetterWest activities take place in Midvale?

LetterWest 2024 will take place in a few locations in Midvale City’s Midvale on Main Arts and Culture District, specifically Midvale Performing Arts Center, The Pearl on Main, Midvale City Hall, Midvale Art House and Dark Arts Tattoo Studio. It is a walkable area where attendees will have the opportunity to enjoy the historic buildings, local business and numerous outdoor murals while moving from one venue to another. We will all start our day together with two keynote speakers in the Midvale Performing Arts Center, where you will receive a more detailed map.

How close is Midvale to Salt Lake City?

Midvale is just 20 minutes south of Salt Lake City.

How do I sign up for the workshops?

Workshop sign ups are included with your ticket price on a first come first serve basis. Selections are made during the checkout process when attendees purchase their ticket.

Can I attend a workshop without signing up?

To attend a LetterWest workshop, you will need to purchase a LetterWest ticket, then register for which workshops you’d like to attend through the Ticketleap portal. While some require an additional fee for supplies, some have no additional cost.  However, we will have a free, interactive lunchtime activity that anyone (regardless if they are a ticket holder) can participate in.

Is the Mixer only for LetterWest attendees?

Yes! An exclusive mixer is set to take place at Dark Arts Tattoo Studio, featuring a specially curated playlist by local artist Robin Banks, along with cocktails and beer generously provided by Midvale's own Vintage Distillery and Bohemian Brewery. Attendees will also have the chance to enter an opportunity drawing for a year subscription to Adobe Creative Suite. Additionally, renowned Portland lettering expert and LetterWest presenter Kyle Letendre has designed unique tattoo designs for the event. These tattoos will be skillfully inked by 4 talented Midvale tattoo artists, including @el_franky801, @tattoo_slick, @monstro13, and @thesingingfinch. A big thank you goes out to Dark Arts Tattoo for graciously hosting this fantastic party!

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join our mailing list and follow us on Instagram.