The Annual Craft Lake City LetterWest is the nation’s leading hand lettering conference featuring keynote speakers and workshops from top lettering artists around the globe. Join us on Saturday, March 2, 2024 at the Midvale Performing Arts Center in Midvale, Utah. Limited tickets available!
Workshops • Panel Discussion • Live Mural-Making • Mixer & More!
More details will be posted here over the coming weeks. To stay up to date with all of Craft Lake City’s LetterWest announcements, join our mailing list and follow us @craftlakecity, @letter_west.
Tickets on sale now!
$150 Early bird tickets on sale until
November 10th.
$175 tickets starting November 11th.
LetterWest Lineup
Seb Lester
London, UK
Keynote Speaker / Workshop Instructor / Panelist
Seb Lester trained in Graphic Design at Central Saint Martins in London. He now lives and works as an artist and designer in Lewes, England. Lester is one of the world’s highest-profile calligraphers. He has created logos and illustrations for clients including NASA, Apple, Nike, Intel, Montblanc, The New York Times and The 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he has developed custom typefaces for many familiar brands, including British Airways, Intel, Waitrose, The Daily Telegraph and H&M. Lester is the designer of the retail typefaces Neo Sans, Neo Tech, Soho and Scene. He loves letterforms, stating, “I find the Latin alphabet to be one of our most beautiful and profound creations”.
Ximena Jiménez
Bogotá, Colombia
Keynote Speaker / Workshop Instructor / Panelist
Ximena Jiménez is a lettering artist and muralist born in Colombia and trained in the world of letters in Buenos Aires.
Her work is characterized by her lettering with character, vibrant colors and textures, as well as her messages of strength and reflection.
Becca Clason
Logan, Utah
Workshop Instructor / Panelist
Becca Clason is a stop motion animator and tactile lettering artist based in Utah. Using stop motion magic, Becca brings food, paper, and other objects to life for commercials and social videos. Becca has created work for brands such as Starbucks, American Express, Dunkin’, Kroger, Blue Diamond, Target, Panera Bread, and Facebook.
Skyler Chubak
Salt Lake City, Utah
Workshop Instructor / Panelist
Skyler Chubak is a full time lettering and ornamental design artist based out of Salt Lake City, Utah. He specializes in gold leaf glass work, hand engraving, ornamental signs, and calligraphy classes.
Shley Kinser
Salt Lake City, Utah
Panel Moderator
Ashley “Shley” Kinser is a 37 year old 3rd generation sign-painter and muralist from Salt Lake City, Utah. She excels at designing, engineering, & painting bespoke large scale artworks, coming with 10 years of in-depth experience. She specializes in bold, crisp text work & illustrative, folk-style murals.

Surprise Workshop Instructor
To Be Announced
An additional workshop instructor will be added soon! We can’t wait to share it with you! If you’re feeling adventurous you can sign up for the surprise workshop when you purchase your ticket today!
Seb Lester (he/him)
London, UK
Keynote Speaker / Workshop Instructor / Panelist
Seb Lester trained in Graphic Design at Central Saint Martins in London. He now lives and works as an artist and designer in Lewes, England. Lester is one of the world’s highest-profile calligraphers. He has created logos and illustrations for clients including NASA, Apple, Nike, Intel, Montblanc, The New York Times and The 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he has developed custom typefaces for many familiar brands, including British Airways, Intel, Waitrose, The Daily Telegraph and H&M. Lester is the designer of the retail typefaces Neo Sans, Neo Tech, Soho and Scene. He loves letterforms, stating, “I find the Latin alphabet to be one of our most beautiful and profound creations”.
Ximena Jiménez (she/they)
Bogotá, Colombia
Keynote Speaker / Workshop Instructor / Panelist
Ximena Jiménez is a lettering artist and muralist born in Colombia and trained in the world of letters in Buenos Aires.
Her work is characterized by her lettering with character, vibrant colors and textures, as well as her messages of strength and reflection.


Becca Clason (she/her)
Logan, Utah
Workshop Instructor / Panelist
Becca Clason is a stop motion animator and tactile lettering artist based in Utah. Using stop motion magic, Becca brings food, paper, and other objects to life for commercials and social videos. Becca has created work for brands such as Starbucks, American Express, Dunkin’, Kroger, Blue Diamond, Target, Panera Bread, and Facebook.
Skyler Chubak (he/him)
Salt Lake City, Utah
Workshop Instructor / Panelist
Skyler Chubak is a full time lettering and ornamental design artist based out of Salt Lake City, Utah. He specializes in gold leaf glass work, hand engraving, ornamental signs, and calligraphy classes.

Shley Kinser (she/her)
Salt Lake City, Utah
Panel Moderator
Ashley “Shley” Kinser is a 37 year old 3rd generation sign-painter and muralist from Salt Lake City, Utah. She excels at designing, engineering, & painting bespoke large scale artworks, coming with 10 years of in-depth experience. She specializes in bold, crisp text work & illustrative, folk-style murals.
Surprise Workshop Instructor
To Be Announced
An additional workshop instructor will be added soon! We can’t wait to share it with you! If you’re feeling adventurous you can sign up for the surprise workshop when you purchase your ticket today!

Workshops and Demonstrations
Your LetterWest ticket includes two workshops. Choose your preferred workshop when you purchase your ticket and be automatically registered to attend. Learn various lettering techniques from nationally-renowned lettering artisans. Choose from five uniquely-themed workshops over two time blocks. Some workshops may require an additional material fee in order to participate. Details available below.

Lettering Murals: Live Demonstration with Ximena Jiménez (All Levels)
Join us as we explore the art of mural lettering in this alluring workshop taught by world-renowned artist Ximena Jimenéz, a Colombian lettering artist who specializes in murals, branding and clothing design. In this live mural demonstration, Jimenéz will walk attendees through how they incorporate lettering into their dynamic mural paintings and dive into their step-by-step creative process. Attendees will get to learn Jiménez’s tips and tricks for creating a compelling mural while incorporating elements of color, design and of course, lettering. This workshop is about the power of creation and learning by watching Jiménez’s captivating live performance. No Materials Needed. (Limit 88 Attendees).
Sat. March 2, 2024, 12:30-2:30 p.m.
TBA Main Street Midvale

‘Flourishing for Italics’ By Seb Lester (Intermediate Level)
Seb Lester will define what flourishing is and describe the history and evolution of flourishing in Western Calligraphy. The focus will be on understanding the underlying principles governing curvilinear flourishing Italics. Participants will be asked to write words and find ways to flourish them
in pleasing and harmonious ways. This will be a relaxed and informal workshop, questions are encouraged. A basic understanding of the italic hand and broad nib pen will be helpful to benefit from this workshop. Additional material fee of $30 per person is required for this class. (Limit 88 Attendees)
Sat. March 2, 2024, 12:30-2:30 p.m.
TBA Main Street Midvale

Tactile Type: Beautifully Temporary By Becca Clason (All Levels)
In memory of the late Adé Hogue, with whom she shared both a friendship and a passion for typographic tactile art, Becca Clason will teach a hands-on, tangible type workshop—the same topic that she invited Adé to teach at the first LetterWest conference in 2019. Becca will work with attendees to concept, style, and photograph their own dimensional lettering, which they will create from a provided material of their choice on a flat background surface. During the workshop, attendees will each choose one word or letter, create a sketch of it to use as reference, manipulate and style their materials by hand, and photograph their finished piece, so their creation will endure even after it’s wiped away. Becca will share her experience with and give tips on lighting, using various materials, styling letterforms and other props, and photographing final flatlay designs. Prior lettering experience is preferred, but not required. Additional material fee of $20 per person is required for this class.(Limit 24 Attendees)
Sat. March 2, 2024, 3:00-4:30 p.m.
TBA Main Street Midvale

Traditional Decorated Illuminated Letter Workshop with Skyler Chuback (All Levels)
Discover the splendor of ornamental lettering at this traditional decorated illuminated lettering workshop with lettering and ornamental design artist Skyler Chubak, a Salt Lake City based artist who specializes in gold leaf glass work, hand engraving, ornamental signs and calligraphy. In this workshop, Skyler will guide participants through the process of building up an ornamental initial from start to finish. Specifically, attendees will learn how to construct the layout, illustration and placement of shading and drop shadows to create their very own lettering masterpiece. Additional material fee of $30 per person is required for this class. (Limit 87 Attendees)
Sat. March 2, 2024, 3:00-4:30 p.m.
TBA Main Street Midvale

Surprise Workshop: To Be Announced (All Levels)
An additional workshop will be added soon! We can’t wait to share it with you!
If you’re feeling adventurous you can sign up for this surprise workshop when you purchase your ticket today! Materials Included for no additional fee. (Limit 64 Attendees)
Sat. March 2, 2024, 3:00-4:30 p.m.
TBA Main Street Midvale
Conference Schedule
Annual Craft Lake City LetterWest: For People Who Love Hand-Lettering
Saturday March 2, 2024
8:00 a.m. – 9:00 a.m. Registration
9:00 a.m. – Welcome from Midvale Mayor Marcus Stevenson
9:30 a.m. – 10:15 a.m. – Keynote Speaker: Seb Lester
10:15 a.m. – 10:30 a.m. – Q & A from the Audience
10:30 a.m. – 11:15 a.m. – Keynote Speaker: Ximena Jiménez
11:15 a.m. -11:30 a.m. – Q & A from the Audience
11:30 a.m. – 12:15 p.m. – Lunch with local Food Trucks and Group Interactive Project
12:30 p.m. – 2:30 p.m. – Workshops: Flourishing For Italics By Seb Lester or Lettering Murals: Live Demonstration with Ximena Jiménez
3:00 p.m. – 4:30 p.m. – Workshops: Tactile Type: Beautifully Temporary By Becca Clason or Traditional Decorated Illuminated Letter Workshop with Skyler Chuback or Surprise Workshop: To Be Announced
5:00 p.m. – 5:45 p.m. – Panel Discussion with Keynote Speakers and Workshop Instructors: Moderated By Shley Kinser
6:00 p.m. – 7:00 p.m. – Mixer & Cocktail Hour Featuring local Distilleries, Breweries, Food Trucks, and participating Keynote Speakers and Workshop Instructors selling their work.
*Schedule subject to change without notice
More details will be posted here over the coming weeks. To stay up to date with all of Craft Lake City’s LetterWest announcements, join our mailing list and follow us on Instagram.
Location
Keynote speakers will present at the Midvale Performing Arts Center while workshops and activities will happen at businesses in Midvale’s arts and culture district on historic Main Street.
Just 10 miles from downtown Salt Lake City, Midvale’s historic main street has a strong arts presence with two theaters, a dance academy, three architecture design studios, two interior design stores and several tattoo studios. Midvale is quickly making a name for itself within Utah’s creative community through its Annual Mural Fest! Take a walk down Historic Main Street and Center Street and view over ten murals that decorate the street with art and color.
FAQ
How many days is LetterWest 2024? Where will it be held?
After 2020’s four-day event was canceled due to the pandemic, LetterWest 2024 is coming back as a one day event in partnership with Midvale City’s Midvale on Main Arts and Culture District.
How much are tickets?
Early bird tickets are available now for $150 until 5 p.m. on Friday, November 10. After that they will be offered for a regular price of $175. Additional workshop supply fees may be necessary depending on the workshop. Material fees are noted in the workshop description.
What is included in the price of the conference ticket?
Ticket price includes the full conference schedule which includes two keynote presentations, multiple workshops, an interactive lunchtime activity, a panel discussion and an invite to our afterhours mixer.
Are workshop materials included?
It depends on the workshop (please see the individual workshop description you are interested in for details). In order to guarantee a workshop spot and materials, please make sure to RSVP to the workshop of your choice upon purchase of your ticket. First come, first served. Workshops do have a maximum capacity.
Do I need to purchase workshop materials to participate in the workshop?
If a workshop lists a material fee in the description, yes you will need to purchase the materials (during your ticket checkout) in order to reserve your space in the workshop.
I’m traveling to Midvale to attend LetterWest. Do y’all have lodging and accommodation recommendations?
We are planning to offer this but do not have an official partnership in place yet. We hope to have a limited number of discounted rooms available in the LetterWest hotel block. Follow us on social media or sign up for our newsletter to stay in the loop.
Who can come to LetterWest? Do I have to be a professional lettering artist?
LetterWest is for everyone! While we do offer a couple of workshops geared towards lettering professionals, we have others that are created with new letterers in mind. No matter what your skill level! Do you love hand-lettering and want to meet others that do as well? This is the conference for you.
Where specifically will LetterWest activities take place in Midvale?
LetterWest 2024 will take place in various locations in Midvale City’s Midvale on Main Arts and Culture District. It is a walkable area where attendees will have the opportunity to enjoy the historic buildings, local business and numerous outdoor murals while moving from one venue to another—depending on the schedule. We will all start our day together with two keynote speakers in the Midvale Performing Arts Center.
How close is Midvale to Salt Lake City?
Midvale is just 20 minutes south of Salt Lake City.
How do I sign up for the workshops?
Workshop sign ups are included with your ticket price on a first come first serve basis. Selections are made during the checkout process when attendees purchase their ticket.
Can I attend a workshop without signing up?
Unfortunately, no. We will however have a free, interactive lunchtime activity that anyone (regardless if they are a ticket holder) can participate in.
Stay In Contact!
To stay up to date with all of Craft Lake City’s LetterWest announcements, join our mailing list and follow us on Instagram.