BUILD “WALLS” IN YOUR SPACE
All exhibitors at the DIY Festival and Holiday Market are required to bring one back wall to create an indoor shop. This back wall will help physically separate each exhibitor from others, making your space feel more like a small store.
Understanding Your Exhibitor Space
Understanding Your Space Size & Specifications
The space type you have reserved for the DIY Festival/Holiday Market indicates the amount of designated floor space you will receive, and is outlined in your official acceptance email. Knowing this will help you determine how to best utilize your space and plan accordingly.
Floor Space Options:
DIY Festival – 5’x10′, 10’x10′, or DOUBLE 20’x10′
Holiday Market – 5’x8’, 5’x10’
Note: For exhibitors with 5’x10′ spaces, your space will be 5 feet deep by 10 feet wide. For exhibitors with 20’x10’ spaces, your space will be 10 feet deep by 20 feet wide.
If you have any questions or confusion regarding your space dimensions, please reach out to our Artisan & Programs Department at artisancoordinator@craftlakecity.com.
Crafting Your Back Wall
Material Ideas for Your Back Wall:
To help inspire you in creating your back wall, consider the following creative ideas:
- Photo backdrop with fabric or material: These are often light & adjustable, allowing you to expand if you have a 5’x10′ space this year and want to expand next year! (example)
- Shelving or furniture: Use display your products effectively on your back wall.
- Custom DIY walls made of wood or other materials: These allow you to personalize your space with unique designs, showing off your personality and embracing the spirit of DIY!
- Pipe and drape: This can be rented locally from Diamond Rental or can be a DIY project. These are often very easy to transport since you can disassemble them.
Recommendations:
- Choose lightweight materials for your wall: Consider opting for lightweight and portable materials to simplify transport and setup.
- Practice your setup in advance: Prior to the DIY Festival/Holiday Market, it is highly recommended that you practice your full setup at home by taping off your space (5’x10′, 10’x10′, or DOUBLE 20’x10′) and setting up your walls, furniture, display hardware and signage. Take a photo of your setup to keep on your phone and help you with setup on-site.
- Add personal touches to make your space unique: Incorporate elements that reflect your brand or personality, such as custom artwork, colors, or themes, to create a memorable and distinctive experience for visitors.
Light up your space: Consider adding battery or solar-powered lights to illuminate your booth, creating a welcoming atmosphere and highlighting your products. Note: If you have not purchased electricity for the event for a premium of $150, you will not be able to plug into an outlet, as electrical access is very limited. If you’d like to purchase electricity, please email artisancoordinator@craftlakecity.com
Rules:
- Every exhibitor is REQUIRED to bring one back wall. Craft Lake City does not provide back walls.
- Side walls are optional, but are encouraged to make your space feel even more like a small ‘shop’.
- In order to comply with fire code, walls must not exceed 7 feet in height.
- The wall structure should span most of the width of your space (5 feet wide for 5’x10′ side walls and 10 feet wide for 10’x10′ and 10’x20’ side walls.), but the wall, base, hardware and weights should never extend beyond the limits of your designated floor area.
- For safety reasons, the wall structure MUST be secured with 20 lb weights on each side. Weights can be as simple as water jugs or sandbags. There are many options for creating walls, so feel free to get creative! For safety, the wall structure needs to be secured with weights, such as water jugs or sandbags. We encourage you to be creative with your wall designs!
Restrictions:
- In order to comply with fire code, walls must not exceed 7 feet in height
- Your wall, base, hardware and weights should never extend beyond the limits of your designated floor area.
- Please note that tent canopies are NOT allowed to be attached to tent frames in indoor spaces.
- The wall, base, hardware and weights should never extend beyond the limits of your designated floor area
Determining Your Setup
Furniture Considerations:
To create welcoming, safe experience for you and your shoppers, we encourage you to think about the following:
- Bring a table and chairs: Unless you rented a table or chairs from Craft Lake City (you can do so by emailing artisancoordinator@craftlakecity.com), you will need to provide your own.
- Consider foot traffic and customer flow: How will customers navigate your space? How can you best accommodate social distancing between you and your customers? Where and how will they pay?
Display your merchandise effectively: How will you present your work and your pricing? What display furniture will you include?
Additional Items to Consider:
- Include signage with your branding: Make a positive first impression with visually impactful branding in your signage and design. Prominently display your business name in your store space, and consider having your social media handle visible in your signage.
Reminder about bags: Plastic bags cause significant and costly problems for recycling equipment and facilities, and as a result Salt Lake City’s recycling program can no longer accept plastic bags. Therefore, single-use plastic bags are prohibited at the Craft Lake City DIY Festival as part of our commitment to sustainable initiatives. Festival attendees will be asked to bring or buy reusable (non-plastic) bags for your purchases. Exhibitors must please avoid providing plastic bags for customers. Recyclable paper bags or biodegradable/compostable bags made from non-GMO plant-based materials serve as good alternatives. Exhibitors may consider selling reusable (non-plastic) bags at your booth or offering incentives to customers who bring their own bags or containers. Exhibitors are encouraged to limit the use of plastic and styrofoam in packaging whenever possible.
Design Ideas for Back Wall
Wire racks are a fabulous option that offer a lot of wall space to display prints, paitings or other lightweight 2D work. (Pictured: Furturtle)
This zip-tie + metal loop piece is a clever solution for affixing a weight to a large wall that doesn’t have a “leg”!
Pegboard is a versatile option for your “back wall” setup! (Pictured: lovejoy fibers & knits)
Side walls are an optional addition to accommodate lots of extra display room! (Pictured: Missy Ames Design)
This is an example of a “back wall” leveraged for ample storage space through the installation of shelves. (Pictured: MAEK.Shift)
Pictured: Honovi Designs: Jessica Wiarda
Here is an example of a metal 10’x10′ tent frame (minus the “roof” fabric covering) utilized indoors for the Annual Craft Lake City DIY Festival. The use of a tent frame serves as an easy way to visualize your 10’x10′ space while providing areas for you to clip/hang curtains. (Pictured: Gloss & Shimmer)
Side walls don’t have to function as extra storage space for your product. They can be helpful in just visually separating you from your neighboring businesses! (Pictured: Aisymmetrical)
We love this fun and eye-catching signage! Having your brand name displayed prominently on your “back wall” makes your display easy to spot from a distance, while making it simple for market goers to find/follow you on social media. (Pictured: Libbi’s Corner)
Questions?
If you have any questions, please email artisancoordinator@craftlakecity.com. We look forward to seeing your store space at the DIY Festival!
Note: Exhibitors are responsible for ensuring that all furniture, walls, tables, products and other materials have been properly and safely set up. Craft Lake City is not responsible for any damaged merchandise or personal belongings as a result of poorly secured items. The above photos are past examples of exhibitor display setups, and are solely meant to help prospective exhibitors get a sense of the different materials & structures they can utilize in constructing their setup.