Nancy Andruk Olson started making paint when she wasn't getting the results that she wanted in her work. The intensity and brightness that she wanted were not available in store bought paint. She realized that the only way to control what is in your paint is to make it yourself. Finding a way to maximize the pigmentation of her paint has been a long process. Making paint is an art in itself and its own creative endeavor. It takes a lot of experimentation and it is a continual learning process. Brighter Day Pigments strives to preserve the natural quality of the pigment because the results in painting are more interesting.This means that some colors will be more gritty, others more smooth, or more transparent or more creamy depending on the pigment source. Each color is formulated to retain the maximum amount of pigment possible. No fillers, dryers or extenders are used. All paints are vegan.