What is LetterWest?

The Fifth Annual Craft Lake City LetterWest is a celebration of calligraphy and modern hand lettering.

As the premier hand lettering conference in the nation, LetterWest is hosted by top lettering artists from Utah and around the world. In 2024, Craft Lake City partnered with Midvale City to bring the conference to a wider audience. LetterWest features keynote speakers, panel discussions, a community art project, and hands-on educational workshops.

As the only hand lettering conference in North America, LetterWest unites a unique creative community, including calligraphers, muralists, tattoo artists, graphic designers, and lettering enthusiasts of all levels.

When?

Friday April 10, 2026 & Saturday April 11, 2026 

Where?

Launched in partnership with Midvale City, this creative conference is held across several locally owned venues throughout the Midvale Main Arts & Culture District in Midvale, Utah.

About Jessica

Keynote Speaker, Workshop Instructor & Panelist

Jessica Hische is a lettering artist. While the majority of her work for clients is created on an iPad / computer she loves an excuse to ditch the digital and embrace the analog. Join Jessica in this linocut lettering workshop where students will create a custom letter design and learn how to transfer and carve it into a linocut plate to print a small edition shared with fellow attendees. If you’re already a linocut pro, come show off your skills and create something jaw dropping! If you’re like the rest of us—relish an excuse to get your hands a little dirty and try something new.

Instagram | Website

About Noel

Workshop Instructor & Panelist

Noel B. Weber is well-known in the sign industry and beyond for his outstanding reverse-glass gold leaf gilding and hand lettering. He also designs custom dimensional signage at Classic Design Studio in Boise, Idaho. Noel is a co-founder of the Letterheads group and the author of A Sign Painter’s Sketchbook.

Instagram | Website

About Aaron

Keynote Speaker, Workshop Instructor & Panelist

Aaron Draplin of the Draplin Design Co. lives and works in Portland, Oregon. He makes stuff for rock bands, comedians, restaurants and festivals. He’s traveled the world telling his story, with over 575 speaking fiascos under his belt. He co-created Field Notes memo books with Jim Coudal, with products sold worldwide. His eight Skillshare classes are raging along, teaching design enthusiasts of all ages. He recently launched DDC Fonts, showcasing three typefaces. His book Pretty Much Everything, published by Abrams Books on May 17, 2016, is now in its 12th printing. The DDC merch roster is up to 400+ products, available at merch tables from coast to coast and online. He owes it all to his parents. Really.

Instagram | Website

About Austin

Workshop Instructor & Panelist

Austin Namba is a traditional sign artist based in Salt Lake City. He started his sign painting business, LOOK AT THAT SIGN, 11 years ago after pursuing a career in skateboarding. Austin used to drive through his city streets and wonder why, in such a major city, there wasn’t much professional commercial artwork on the businesses and storefronts he would pass by. He strives to bring back the beautiful professionalism in hand-painted signs that the city once had. He saw a huge opportunity to not only start a business but also bring something of great value to this beautiful place.

Instagram

About Letter Queen

Workshop Instructor & Panelist

Letter Queen is a lettering and ornamental design artist based out of Salt Lake City, Utah. They specializes in gold leaf glass work, hand engraving, ornamental signs and calligraphy classes.

Instagram | Website

About Jessie

Workshop Instructor & Panelist

Jessie Nucifora (she/her) is an artist and tattooer based on the East Coast. She tattoos in a studio called TrueHand in Philadelphia, PA. Jessie has been tattooing professionally for about 25 years, and her main focus has always been lettering! Her artwork outside of tattooing also centers around letters. Jessie draws inspiration from old signage, vintage design, manuscripts and historic typography and uses it to create designs for tattoos and paintings! To her – it’s all about finding that balance between tradition and innovation.

Instagram | Website

Branding By:

About Ximena

Logo Designer

Ximena Jiménez is a lettering artist and muralist born in Colombia and trained in the world of letters in Buenos Aires.

Their work is characterized by their lettering with character, vibrant colors and textures, as well as their messages of strength and reflection.

Instagram | Website

Workshop Block #1 | Friday, April 10, 2026 | 1:00 PM-3:00 PM

“History of Script through Print” with Letter Queen

Explore Skyler’s extensive historical lettering collection.

Description

Explore the history of script lettering from 1720–1920s through prints, ephemera and surprise activities with Skyler’s extensive historical lettering collection.

Supplies

Supplies are not needed for this class, although a notebook and writing tool for notes is encouraged. 

Location

Midvale Performing Arts Center (MPAC)

“Traditional Tattoo Lettering” with Jessie Nucifora

Designing Pike Lettering tattoo-style banners & flash sheets

Description

In this 2-hour, hands-on lettering workshop, you’ll learn how to draw pike lettering, traditional Old English, and a clean, monoline script designed specifically for the classic walk-in style tattoo studio. Jessie will cover how to effectively compose this lettering within banners and flash sheet borders, and explore “spitshading” to add depth and character. This workshop will help you expand your creative skill set, whether for tattoos, art, or personal projects.

Supplies

Supplies can be purchased through Paper and Ink Arts for pick-up at the conference. Visit this link to view the list and place your order: https://www.paperinkarts.com/letterwest-2026-jessie-nucifora-pike-lettering-tattoo-flash-workshop.html

  • Speedball B Nib – B5 (required)
  • Straight Holder (any)
  • Pencil (required)
  • Eraser (required)
  • Tracing Paper (8″x10″ ideal)
  • Cold Press Watercolor Paper – 8″x10″ (required)
  • Ink cup – dinky dip (required)
  • Small Water dropper (optional, encouraged)
  • Dr. Ph Martins Black Matte (required)
  • Paynes Grey Liquid Watercolor (optional)
  • Synthetic Watercolor Round Brush – Size 4 (required)
  • Synthetic Watercolor Round Brush – Size 6 (required)
  • Synthetic Watercolor Round Brush – Size 8 (optional, encouraged)
  • Rinse Cup : Collapsible rinse cup or Paint Puck (optional, encouraged)
Location

The Pearl on Main
 7711 S Main St, Midvale, UT 84047

Workshop Block #2 | Saturday, April 11, 2026 | 8:30 AM-12:30 PM

“Intro to Sign Painting” with Austin Namba

Learn the ins and outs of sign painting. 

Description

Join professional sign painter Austin Namba for a hands-on workshop in the art of sign painting. Throughout this class, you’ll learn to use traditional tools and mediums, create designs and transfer artwork to make polished, professional-quality signs. Leave with new skills, expert tips, and the knowledge to continue sign painting. 

Supplies

Supplies can be purchased through Paper and Ink Arts for pick-up at the conference. Visit this link to view the list and place your order: https://www.paperinkarts.com/letterwest-2026-austin-namba-basics-of-sign-painting.html

  • Mechanical Pencil (required)
  • Eraser (required, white)
  • Straight Ruler (metal)
  • Lettering Quill (size 10)
  • Liner brush (required)
  • One shot paint (primary colors ideally, 4oz is fine)
  • Signboard (signpainter plywood w/ smooth finish, optional, may be provided)
  • Bristol Paper 14″x17″ (Required, 10-20 sheets)
  • Pallet – magazine, garbage, etc. (optional)
  • Popsicle sticks (for paint mixing)
  • Paper Towels
  • Rubber Gloves
Location

The Conversation SLC
7762 S Main St, Midvale, UT 84047

Aaron‘s Analog Approach: Action, Affirmation and Awesomeness with Aaron Draplin Presented By Draplin Design Co and Field Notes

Take a ride with the DDC, get weird on paper and unlock something in yourself.

Description

The world is moving quicker and quicker, with more and more screen time commanding our attention. Unplug, drop out and dive in with the Draplin Design Co. for an afternoon of analog awesomeness. When’s the last time you made something…simply for yourself? Take a ride with the DDC, get weird on paper and unlock something in yourself. And then see Aaron take it from sketch to screen to solution—in real time—with  tricks and tips offered up from the analog side of things, and even some digital action. Fun, loose and lighthearted in a constructive environment. Buckle up, Midvale!

Supplies
  • Pencils, pens and paper. 
  • Imagination, determination and an iron will
Location

The Pearl on Main
7711 S Main St, Midvale, UT 84047

Workshop Block #3 | Saturday, April 11, 2026 | 2:30 PM-6:30 PM

“Linocut Lettering” with Jessica Hische

Design, carve and print a custom linocut letterform.
Sponsored in part by Speedball Art.

Description

Learn to create, carve and print your own custom letter design in this 4-hour, hands-on workshop with Jessica Hische. She’ll guide you through essential linocut techniques and show you how to make a small edition print to share with fellow attendees. Whether you’re a linocut pro or just looking for a fun, hands-on way to try a new medium, this class is for you.

Supplies

Supplies can be purchased through Paper and Ink Arts for pick-up at the conference. Visit this link to view the list and place your order: https://www.paperinkarts.com/letterwest-2026-jessica-hische-linocut-lettering.html?searchid=353263&search_query=letterwest%5C

  • Pencil (Required)
  • Eraser (Required)
  • Black Ballpoint Pen (Required)
  • Regular Black Sharpie (Required)
  • Fine Tip Black Sharpie (Required)
  • Scratch Paper (8.5″x11″ Plain Printer Paper, required)
  • Tracing Paper (8.5″x11″, required)
  • Transfer Paper (Required)
  • Linocut rubber block (purchase 2-3 of them, Required)
  • Speedball cutter (Required)
  • Printmaking Paper (Required, heavy cardstock / cover stock, natural white, 8.5 x 11 sheets cut to 5.5 x 8.5—factor on 5-10 per student)
  • Black Water based Printmaking ink
  • Baron (optional)
  • Soft Rubber Brayer (optional)
Location

The Conversation SLC
7762 S Main St, Midvale, UT 84047

“Sketch to Sign: 3D Lettering” with Noel B. Weber

Learn to turn a sketch into sellable art and paint a 3D monogram sculpture.

(Additional $10 supply fee)

Description

Please note: Participants who register after March 10 will join as observers only—no glass panel or paint will be provided.

In this four-hour workshop, legendary sign maker Noel B. Weber will guide you through reverse glass painting and lettering using his custom screen-printed designs and hand-mixed paints. You’ll learn his lettering process across multiple mediums and see techniques from sketching to choosing between traditional and modern tools, all while creating your own piece under his guidance.

Supplies

Supplies can be purchased through Paper and Ink Arts for pick-up at the conference. Visit this link to view the list and place your order: https://www.paperinkarts.com/letterwest-2026-noel-weber-sketch-to-sign-3d-lettering.html

  • Pre-cast monogram sculpture (provided)
  • Acrylic Paint (provided)
  • Flat Brushes Sizes: 2, 3, 4, 5, 6
  • Pointed Brushes Sizes: 2 & 4
  • Rinse Cup
  • Paper Towels
Location

The Pearl on Main
7711 S Main St, Midvale, UT 84047

Workshop Supplies

Craft Lake City is excited to partner with Paper & Ink Arts as the official workshop material supplier. They will have a pop up store on-site, during the entire conference, ensuring that participants have access to a variety of supplies, demos, collaborations and shopping opportunities for a truly immersive experience.

 

No need to pack supplies! Simply visit this link to place a pick up order your workshop supplies by adding the LetterWest Pick-up Order SKU to your cart before March 20, 2026. Paper & Ink Arts will deliver your order directly to the conference site for easy pick-up at their on-site pop-up shop before your workshop—no shipping fees, just convenience!

 

Feel free to shop any items at Paper & Ink Arts and add them to your LetterWest order! You are not limited to just the items in the workshop supply kits.

Open to the Public!

LetterWest Meetup

Kick off the conference weekend at the LetterWest Meetup, hosted by The Letter Mermaid, with an evening of creativity and connection in the heart of Midvale. Attendees are invited to come early and enjoy pizza with fellow creatives at The Bambino Pizza before heading over to Old Towne Tavern to relax, meet new friends, create lettering pieces, and get inspired ahead of the big weekend.

Thursday, April 9 from 6:00–9:00 PM

Old Towne Tavern
7602 S Main St in Midvale, Utah

Community Art Projects
Night Market Presented By Tres Gatos Coffee

Experience an evening of creativity and community at the Craft Lake City Night Market Presneted By Tres Gatos Coffee on April 10, 6-9 p.m. at Conversation SLC in Midvale, Utah.

This free, one-night community market is part of the Fifth Annual Craft Lake City LetterWest and features handcrafted goods from local artisans, vintage finds, craft food, food trucks and live performances in a vibrant, welcoming atmosphere.

Friday, April 10 from 6:00-9:00 PM

The Conversation SLC
7762 S Main St, Midvale, UT 84047

LetterWest Lounge Presented By COPIC

Come relax at the LetterWest Lounge, Presented By COPIC! Located at OneApp, this welcoming space is the perfect spot to unwind, get inspired, and connect with fellow creatives.

Grab a tote bag, browse and shop for supplies, and spend some time making just for fun. Stop in between events or stay awhile!

OneApp (Webaholics)
7633 Main St, Midvale, UT 84047

Paper & Ink Arts Pop-up Shop

Paper & Ink Arts will have a pop up store on-site, during the entire conference, ensuring that participants have access to a variety of supplies, demos, collaborations and shopping opportunities for a truly immersive experience. A part of the LetterWest attendee lounge in OneApp (Webaholics) on Midvale Main Street.

Thursday, April 9 6:00-9:00 PM
Friday, April 10 7:30 AM-9:00 PM
Saturday, April 11 7:30 AM-9:00 PM​

OneApp (Webaholics)
7633 Main St, Midvale, UT 84047

Letterform Archive Pop-up

The San Francisco nonprofit Letterform Archive is returning to LetterWest with a pop-up exhibition of 17th-century writing manuals, French sign painter alphabets, and unique examples of original 20th-century lettering. While you’re there, browse and buy their fabulous books featuring the work on display, and learn about Type West, their yearlong certificate in type design.

Thursday, April 9 6:00-9:00 PM
Friday, April 10 7:30 AM-9:00 PM
Saturday, April 11 7:30 AM-9:00 PM​

OneApp (Webaholics)
7633 Main St, Midvale, UT 84047

Lunch Meetup

Food trucks will be available at Midvale City Hall Friday and Saturday.

Friday, April 10 | 11:00 AM – 1:00 PM
Saturday, April 11 | 12:00 – 1:30 PM

Book Signings

Don’t miss your chance to meet two lettering legends live in the LetterWest Lounge, Presented By COPIC at OneApp!

Book Signing Schedule:

  • Friday, April 10 | 11:30 AM – 12:00 PM
    Jessica Hische
  • Saturday, April 11 | 12:00 PM – 12:30 PM
    Aaron Draplin

Location:
OneApp (Webaholics)
7633 Main St, Midvale, UT 84047

Stop by, say hello, and get your books signed!

 

Mural Walk

Midvale Main Street is known for its vibrant murals—while you’re in town for the conference, take some time to explore these incredible works of art. You can view a full list of murals and follow an interactive map here.

Attendee Exclusives!

Sticker Swap

Come gain new friends and a whole bunch of stickers at our Sticker Swap, hosted by Melissa Esplin. Open to all attendees at Cactus & Tropicals, this laid back gathering is a chance to connect with creatives and trade your favorite designs. Bring a sticker, take a sticker!

Friday, April 10
10:00 – 11:00 AM

Cactus & Tropicals
7696 S Main St, Midvale, UT 84047

Open Draw

Keep the creativity going after hours at our Open Draw sessions, hosted by lettering artisans Frances Goucan (Friday) and Christy Town (Saturday) for LetterWest attendees. Bring your projects from the days’ workshops, network with fellow creatives and keep lettering in a relaxed, informal setting.

Friday & Saturday, April 10 & 119:00 p.m. – MidnightStaybridge Suites Midvale Ballroom
747 Blue Vista Ln, Midvale, UT 84047

After Party

Close out LetterWest at the official afterparty at Lucid Studios Tattoo. Featuring presenter-designed tattoo flash, beverages, food trucks, networking and free live screen printing with Utah Shirt Company.

A fun, high-energy way to wrap up the weekend—connect with fellow attendees, enjoy great food and drinks and take part in a one-of-a-kind creative experience.

$25 for non-LetterWest attendeesFree for LetterWest attendees

Saturday, April 11 
7:00 – 9:00 PM
Lucid Tattoo
7620 S Main St, Midvale, UT 84047

Staybridge Suites – Midvale is the official hotel The Fifth Annual Craft Lake City LetterWest.

Located in downtown Midvale, Staybridge Suites has set aside a hotel block for LetterWest attendees. Double Queen and King rooms for $149+ tax.

Check in as early as Thursday, April 9th and check out Sunday, April 12th.

LetterWest will also be offering an Open Draw for attendees at the hotel on Friday and Saturday evenings.

How many days is LetterWest 2026? Where will it be held?

The Fifth Annual Craft Lake City LetterWest has grown into a two-day event in partnership with Midvale City’s Midvale Main Arts and Culture District.

How do I buy tickets?

Tickets on sale now! Get your tickets here.

Ticket Pricing
Secure your spot today with one of our exclusive ticket options:

  • General Admission: $350 – Standard pricing
  • Day-of Tickets: $400 – Limited availability at the door

Senior and student discounts are available. Email us at letterwest@craftlakecity.com for more info!

I'm traveling to Midvale, Utah to attend LetterWest. Do ya'll have lodging and accommodation recommendations?

Yes! Staybridge Suites – Midvale is the official lodging sponsor for the Fifth Annual Craft Lake City LetterWest. Located in downtown Midvale, this hotel is offering a discounted block of rooms for LetterWest attendees: Double Queen and King rooms are available. Be sure to mention Craft Lake City when booking to access the discounted rate!


You can check in as early as Thursday, April 9th, and check out by Sunday, April 12th.


Plus, join us for Open Draw at the hotel on Friday and Saturday after the confernece—details coming soon!

Who can come to LetterWest? Do I have to be a professional lettering artist?

LetterWest is for everyone! While we offer a few workshops geared towards lettering professionals, we have others that are created with new letterers in mind. No matter what your skill level! Do you love hand-lettering and want to meet others that do as well? This is the conference for you.

 

How close is Midvale to Salt Lake City?

Midvale is just 20 minutes south of Salt Lake City.

 

What is included in the price of the conference ticket?

Ticket price includes the full conference schedule over two full days of lettering, including one keynote presentations from national lettering legends, three workshops (per ticket holder), one panel discussions, The Night Market, an invitation to our afterhours mixer and more!

 

Are workshop supplies and materials provided? Can I bring my own supplies?

Workshop materials can be purchased from Paper Ink and Arts for each class, available for ticket holders to purchase in advance of the conference on their website! Most workshops are offered at no additional cost to the general admission ticket. Additionally, we strongly encourage you to bring your favorite lettering supplies from home, but it is not required to get the full conference experience.

 

How do I sign up for the workshops?

Workshop sign-ups are included with your ticket price on a first come first serve basis. Selections are made during the checkout process when attendees purchase their tickets.

Can I attend a workshop with out signing up?

To attend a LetterWest workshop, you will need to purchase a LetterWest ticket, then register for which workshops you’d like to attend through the Ticket Tailor portal. While some require an additional fee for supplies, some have no additional cost. However, we will have a free, interactive lunchtime activity that anyone (regardless if they are a ticket holder) can participate in.

About Midvale Main Arts & Culture District

 

Nestled in the heart of Midvale City lies our beloved Midvale Main Arts & Culture District, a gathering spot encapsulating the very spirit of our community. This district, adorned with over 40 captivating murals, serves as a vibrant testament to our genuine personality, homegrown warmth, and deep-rooted sense of community pride.

Looking to volunteer or partner with us for The Fifth Annual Craft Lake City LetterWest?

Send us an email at letterwest@craftlakecity.com or fill out the form below.

Stay in touch! Follow us on instagram! @letter_west & @craftlakecity

Want to learn more about Craft Lake City? Check out our programming here!