pamoPamela Martinson Olson is a professional florist, event planner, and freelance writer. Owner and founder of Native Flower Company, she was a founder of TriFecTa Design, Inc. and has worked in the floral industry for more than 25 years. One of the little known skills of a florist is the ability to innovate, design and create on the fly – building something from nothing and to, in the words of Tim Gunn, “Make it Work!” These are the skills Olson admires in those who bring their talents and products to Craft Lake City, those who see something wonderful where there was nothing but flotsam and scrap.