Frequently Asked Questions for Exhibitors

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Before the DIY Fest

Do I have to exhibit all 3 days of the DIY Festival to participate?

Craft Lake City offers exhibitors the option to designate their participation preference for one of the following:  3 days (Fri./Sat./Sun.), 2 days (Fri./Sat.), or 1 day (Sun.-only).

Does Craft Lake City charge commission on sales?

No, Craft Lake City does not take any money from commission or sales of exhibitors’ products!

Are there scholarship opportunities available or ways to get help covering the application fee?

As part of Craft Lake City’s Diversity & Inclusion initiatives, we have options for folks experiencing financial difficulties to still be part of the DIY Fest! For details about our application fee support, click here. For Artisan Scholarship & Mentor Program information & eligibility guidelines, click here. For Project Rainbow Scholarship information & eligibility guidelines, click here. Please note that, to be considered for the Artisan Scholarship & Mentor Program or Project Rainbow Scholarship, you will need to complete & submit a scholarship application AND an official DIY Fest application. For additional application questions or fee support inquiries, please reach out to info@craftlakecity.com or 801-906-8521. For STEM exhibitors seeking scholarship opportunities, click here. For Kid Row youth entrepreneurs seeking scholarship opportunities, click here.

I live in a neighboring state, can I participate as an exhibitor or performer?

The Annual Craft Lake City DIY Festival is a highlight of Utah’s best creatives. As such, participants must currently reside & operate in the state of Utah.

When will I get my space assignment and load-in/load-out times?

Craft Lake City unfortunately cannot disclose exact vendor locations or provide details about the exhibitor map in advance. In order to accommodate inevitable last minute changes to the lineup/map, your space assignment will be provided to you at load-in time when you arrive on-site unless you pay for the premium Special Placement option (see below). Your load-in and load-out times will be provided to you at least one week prior to the market. You will be assigned a specific load-in and load-out time slot, so please plan to keep your schedule open that entire day to avoid conflicts.

What is Special Placement?

Special Placement is a premium option for exhibitors who would like to choose their specific location on the DIY Festival exhibitor map, based on the exhibitor’s own judgment & preferences. Exhibitors who pay for the Special Placement option (at the checkout while submitting exhibitor fee payments) have the opportunity to discuss and select their placement on the festival grounds with Craft Lake City staff and production members, conducting a venue walk-through a few weeks before the event with a representative from the Craft Lake City team. Craft Lake City secures Special Placement requests according to the order in which payment of the Special Placement fee is received (in other words: first come, first served), and venue walk-through appointments will be scheduled in order of payments received. By paying for Special Placement, Craft Lake City is responsible solely for accommodating these specific placement requests for the exhibitor and cannot guarantee a return on investment. Exhibitors who pay for the Special Placement option accept responsibility for whatever effect this Special Placement has on their sales & foot-traffic. Please note that Craft Lake City is not responsible for Special Placement participants’ dissatisfaction with on-site performance at the DIY Festival. Special Placement requests are filled to the best of our abilities with due consideration to safety code and Utah State Fairpark rules. Craft Lake City reserves the right to make alterations and amends based on circumstance.

What does the exhibitor fee cover?

Exhibitor fees cover the venue rental costs associated with the space allocated to you during the duration of the Annual DIY Festival, as well as the labor involved with preparing the venue for the event. Craft Lake City dedicates significant administrative time to planning the logistics, exhibitor communications, & lineup curation for this event, so these exhibitor fees also go towards these expenses.

Why is the "back wall" required & how do I make one?

Walls will not be provided, but all artisans are required to bring a back wall to visually separate them from their neighbor. Visit our webpage, Create “Walls” In Your Space, for tips on how to construct the required “back wall” & arrange your exhibitor space! The walls can be made of fabric, wood, furniture or other materials and may not exceed 10 feet in height. Each wall must span the majority of the length of your space but not beyond it (including the hardware, base and weights) as designated in your acceptance email. Walls must be secured with 20lb weights on each side for safety. Side walls for your display are optional.

Will Craft Lake City provide tables & chairs or weights to secure my “back wall”?

Exhibitors DO NOT receive tables, chairs, or weights with their spaces. Craft Lake City encourages bringing your own equipment, but if you would like to rent tables, chairs, or sandbags from Craft Lake City, you can (once accepted into the event) indicate the requested number of each of these items in the shopping cart while paying your exhibitor fees. Any rental items that you pay for will be placed in your exhibitor space by your time of arrival at the event.

Why is the electricity option so expensive?

Access to electricity at the event venue is exceedingly limited. Therefore, in order to discourage a high volume of power users, Craft Lake City charges a premium fee for access to electricity during the festival. Craft Lake City does careful planning and testing to ensure we meet the needs of those who have paid for electricity, and exhibitors who have not disclosed their power needs prior to the event may be penalized and will be charged immediate, on-the-spot payment for power use. Exceeding our power allotment might result in power outages. Additionally, we highly recommend that all exhibitors bring portable chargers and batteries (that do not require electricity) for cell phones, iPads, and other electronics used for payment processing.

Should I plan on lighting my display if I don’t want to opt-in for the electricity feature?

Craft Lake City encourages exhibitors who would like to add special lighting to their space to utilize battery-powered lights (especially for exhibitors located outdoors to be able to display products nicely once the sun sets in the later hours of the event). Indoor displays can also greatly benefit from battery-powered lighting to really stand out & showcase the merchandise well! Lighting throughout the event buildings is not totally uniform, so we strongly recommend considering a portable, battery-powered lighting option to amplify your display.

Will I have access to WiFi at the event?

The venue does NOT offer a secured WiFi connection for exhibitors, so please plan on either bringing your own hotspot device or using cellular data to access the internet/process digital payments while on-site.

What should I bring with me?

See our DIY Festival exhibitor checklist for a list of the items you will want to consider bringing to make sure you have a great experience. Please note that all exhibitors are required to bring a “back wall.” See above for more details!

What precautions are being taken for COVID-19?

Exhibitors, staff, and volunteers will be adhering to the CDC’s most up-to-date guidelines for our face mask policy at the DIY Festival. Indoor exhibitors will be required to wear a face mask during set-up, tear-down, & all public hours of the DIY Festival. Outdoor exhibitors are encouraged to wear face masks while exhibiting outside, but are required to wear them while indoors. We feel that this will serve as a good balance between public health concerns and personal comfort, given the likelihood of high temperatures for our exhibitors working long hours outdoors. Additionally, we are preparing signage for all building entrances throughout the DIY Festival to remind everyone (exhibitors, staff, and Festival patrons alike) to please mask up when entering these spaces. Craft Lake City will be handing out free face masks as needed for patrons & exhibitors.

What if I have to cancel my participation?

If a DIY Festival exhibitor must cancel their participation due to an emergency situation, Craft Lake City will work with the exhibitor to provide a solution that takes the needs of both parties into consideration. All exhibitors are required to contact Craft Lake City if they are exhibiting COVID-like symptoms, or if they have come into contact with individuals who have symptoms or who recently tested positive for COVID. While Craft Lake City does have a cutoff date to cancel participation & receive a refund (7/14/22 by 11:59 p.m. MST), please reach out to us with any last-minute emergency circumstances that might jeopardize your ability to participate as an exhibitor.

Setting Up/During the DIY Fest

Where should I park?

There are free & paid parking options at the event: limited street parking will be available around the Utah State Fairpark, but do keep an eye on any pertinent signage when choosing your spot. A lot of street parking in that area has an enforced 2-hour time limit, and parking within 10ft of a driveway is not allowed in the Fairpark neighborhood (and will be subject to a ticket). The Utah State Fairpark also manages a paid parking lot on their grounds (costing $7 per vehicle per day). Due to the huge volume of participants at this event, Craft Lake City unfortunately does NOT receive free parking passes to provide to exhibitors or staff.

How does the load-in process work?

Every exhibitor will receive a specific load-in time via email one week before the event (along with detailed instructions). We have a very large number of exhibitors to load in during a narrow time frame, therefore vendors must load in during their assigned time to prevent bottlenecking at our loading zones. A limited number of volunteers will be available to help, but we strongly recommend that all exhibitors bring an assistant and a hand truck/dolly to make load-in easier.

Does Craft Lake City provide booth sitters?

Due to liability reasons & limitations on staffing, Craft Lake City & its volunteers CANNOT booth-sit for vendors. Accepted exhibitors will each receive comp tickets in the mail approx. 2 weeks leading up to the event, which exhibitors must plan on allocating to friends, family members, or business partners to help relieve them during your time at the event (allowing you to take meal breaks, use the bathroom, do some shopping, and mingle with other exhibitors). Since Craft Lake City unfortunately cannot provide booth-sitters, please plan on distributing these tickets accordingly in ensuring the help you need for the event.

Why do I need to wear my exhibitor credentials (badge)?

DIY Festival exhibitor credentials help both attendees and staff identify you as an exhibitor. Wearing these credentials helps ensure that DIY Festival participants can easily exit/reenter the event if needed. Credentials are non-transferable. Anyone caught passing them to others not working the festival will be asked to leave and jeopardize their participation in future Craft Lake City events.

How do I secure my space in between event days?

We recommend exhibitors store their products in bins and placing them under any tables or furniture they have in their booth with a large tablecloth draped over. Exhibitors should plan on taking any portable valuables (eg. cash box, electronics) with them overnight.

Do shoppers purchase directly from exhibitors or do they check out through Craft Lake City?

Shoppers will purchase directly from each exhibitor. DIY Festival vendors should be prepared to offer contactless payments (Square, Paypal, Venmo, etc.). It is up to each individual exhibitor whether they’d like to offer cash as a payment option, but we would recommend planning on this (& bringing small bills/change accordingly). The more payment options vendors offer, the less likely they’ll be to lose out on a sale!

Where can I smoke?

The Annual Craft Lake City DIY Festival is a smoke-free environment. Smoking is allowed only outside the venue, 25 feet or more from the entrance. Exhibitors can re-enter using their exhibitor pass or hand stamp.

Are exhibitors allowed to bring pets?

Service animals are allowed. Exhibitors should let us know in advance at artisancoordinator@craftlakecity.com if they plan on bringing a service animal. The Annual DIY Festival does allow non-service dogs on the festival premises with the purchase of a dog ticket & a digital signature on our liability waiver. Dog tickets will go on sale through 24tix.com alongside our general admission options for the event (approx. 3 months in advance of the event date).

Where can I dispose of trash and liquids during the event?

Exhibitors are responsible for removing trash, liquids, and recyclable materials generated at their space. The event bins are for patrons only. Exhibitors should bring their own bin and/or trash bags for the event. Vendors are responsible for ensuring their area is kept clean and that trash and recyclables do not build up.

Should I provide shopping bags for customers?

Exhibitors may offer bags to their customers if they so desire, but it is not required. For those who choose to offer bags, Craft Lake City strongly encourages vendors to utilize sustainable options (eg. paper sacks instead of plastic bags).

After the DIY Fest

How do I pay my sales taxes?

Craft Lake City provides vendor mailing addresses to the Utah State Tax Commission, so exhibitors can expect to receive their sales tax form via snail mail within 2 weeks after the festival. For questions (or to request a replacement Special Event Tax Form should it not arrive), please contact the USTC at 801-297-6303 or specialevent@utah.gov. Reporting accurate sales tax helps Craft Lake City track the economic impact our events have on the local economy.

How does the load-out process work?

Exhibitors are prohibited from loading out before the end of the event’s public hours, even if they sell out of products. Leaving early causes a safety issue for the public, as loading out items during festival hours could potentially put patrons or other exhibitors in danger. We have a very large number of exhibitors who will be loading out during a narrow time frame, and due to extremely limited staffing for this large of an event Craft Lake City cannot guarantee the assistance of any staff or volunteers in carrying your items out. That being said, vendors should be sure to bring an assistant and a hand truck/dolly to make their load-out smooth and speedy! Hand-carting out items will be the quickest way to exit the event. Participants who hope to pull their car up directly to their exhibitor zone will need to anticipate a wait time of up to 2 hours after public hours end, since all attendees, food trucks, and outdoor tents will need to be cleared off the festival thoroughfares before any vehicles will be able to drive onto festival grounds.

How do I provide feedback about my experience?

Craft Lake City will send out a brief survey to all exhibitors to collect information about your market experience. This feedback is extremely important to us! For other miscellaneous inquiries or feedback, feel free to message artisancoordinator@craftlakecity.com