Festival Application And Prospectus

What is the Annual Craft Lake City DIY Festival?

Craft Lake City’s Annual Do-It-Yourself Festival is a festival by locals, for locals, celebrating all things local. The Festival encompasses do-it-yourself culture as a whole, featuring artists and craftspeople, DIY engineers and tinkerers, foodies, singers and dancers, collectors and upcyclers. It celebrates the best in all of us—our desire to make greatness from the mundane and share it with our friends.

We strive to keep building upon our vision—to make our community a more beautiful, self-sufficient, and harmonious place through our shared love of creating.

How will the the Annual Craft Lake City DIY Festival change in 2020?

The show must go on for the 12th Annual Craft Lake City DIY Festival presented by Harmons! The DIY Festival is Utah’s largest, local-centric, 3-day arts festival and is typically held in-person at the Utah State Fairpark. Craft Lake City is prioritizing the safety and success of local makers by pioneering a new VIRTUAL festival experience, and Utah’s creative community will be celebrated like never before! Local makers, performers, foodies and tinkerers have the opportunity to take part in something new, invigorating, and inspired. Find out more about these changes on the Festival FAQ page.

Important Dates & Deadlines

  • Application opens: January 6, 2020
  • Application closes: June 15, 2020
  • Scholarship applications due: June 18, 2020
  • Invitation status and participation notification by email: July 1, 2020
  • DIY Festival: August 7-9, 2020

Festival Exhibiting Categories

The Craft Lake City DIY Festival has three categories of exhibitors. Click the link below to review the prospectus for your exhibition category:

Resources

Artisan and Vintage Vendor Prospectus

Virtual Artisan Experience:

In our new online festival format, local artisans will be celebrated like never before. Makers will showcase their products in a virtual gallery, add video bio features, and engage directly with attendees through an interactive digital platform. Artisans will have the opportunity to embrace their creativity and ingenuity as they create virtual content to share with shoppers in our community (and beyond) while keeping everyone safe. We can’t give you all of the details yet, but we have some exciting virtual tricks up our sleeves that we can’t wait to share! 

Eligibility:

The Craft Lake City DIY Festival is open to makers, creators & tinkerers who currently reside & operate in the state of Utah. No dealers, agents or representatives are permitted. Because the purpose of the DIY Festival is to showcase local makers and artisans, preference will be given to applicants whose items are handmade in Utah by the applicant. Craft Lake City reserves the right to reject any applications which do not fall within or meet our guidelines. Any applicant who has applied and is found to not meet requirement parameters will have their application forfeited with no refund of their application fee.

Original Work Regulation:

All creations must be original, handcrafted work. No commercial, mass produced or manufactured work that is not made by the artist(s) will be accepted. Upon submission of images, the artisan guarantees the accuracy of the description of artwork presented and the authenticity of the artwork as original and created by their own hands. The jury reserves the right to reject any virtual festival items not in keeping with the character of the images submitted.

All artwork included in the virtual festival must be of the quality and style represented by the artist in images submitted with the application as well as of the media category for which they are accepted.

Application Fee:

Application Fee: Non-refundable $20, paid online after completing the digital application. The application fee goes towards the cost of administrative processing and jurying. 

Occasionally local creatives are interested in applying to the Annual Craft Lake City DIY Festival, but the $20 application fee presents a challenge. Application fee support may be available from grants, donors or other additional funding sources. Interested applicants may send an email to craftlakecity@gmail.com with a paragraph-length statement of need prior to the application deadline (June 15) to inquire about potential application fee support.

Sub-Categories/Mediums:

  • 3D Work: The 3D Work category represents those who create sculptural works, which includes materials that are, but are not limited to: clay, found/upcycled materials, glass wood, ceramic or metal.
  • Fiber: The Fiber category represents products created with natural fibers or cloth. The category includes, but is not limited to: weaving, felting, spinning, wearable clothing items, etc.
  • House & Home: The House & Home category applies to artisans who create goods for merchandising and home furnishing. The category includes, but is not limited to: plant holders, wall hangings, home decor, clocks, furniture, dinnerware, etc.
  • 2D, Illustration & Print: The broadest of the categories represented at the DIY Festival, the 2D, Illustration & Print category applies to those who create one-of-a-kind 2-dimensional creative works, stationery and other paper products, or prints. Mediums and materials may include, but are not limited to, the following: illustration, collage, drawing, painting, printmaking, letterpress cards, digital art, etc. Please note that original designs printed onto other materials (such as paper, clothing, mugs, etc.) qualifies as 2D.
  • Jewelry: The Jewelry category applies to those who create items that are wearable trinkets. Jewelry may be functional or decorative adornments as bracelets, necklaces, belts, headpieces and more.
  • Photography: The Photography category represents those who use the camera as their main form of creating work with minimal manipulation. Excessive collaging or manipulation should apply in the 2D, Illustration & Print category.
  • Skincare & Grooming: The Skincare & Grooming category applies to makers who create topical products, oils, bathing items, etc. used for skin, hair and body care.
  • Vintage: Hearkening back to the days when most clothing and furniture was handmade, this category is for vintage enthusiasts who resell quality, antique clothing and/or items. All clothing offered for sale in this category must have been made previous to 1999, and must not include any big-box store, prefabricated labels. Furniture and other retro items must be handmade and predate 1999.
  • Collective: The Collective category applies to micro businesses that represent a group of local artisans united under a common goal or initiative. Collective category participants must be established micro businesses that promote their collective and members’ work outside of the DIY Festival. Collectives must sell products under a single tax ID number, and are limited to selling wares by a maximum of 4 artisan members, all of whom must be located in Utah. Limited availability; subject to approval by Craft Lake City.
  • Non-Profit: The Non-Profit category applies to nonprofit organizations in Utah with a federally approved 501(c)3 status. Limited availability.
  • World Market: The World Market category applies to micro businesses that are owned and operated by creatives located in Utah who collaborate with makers outside of the country. This may apply to New Americans in our local community or individuals involved in humanitarian and/or nonprofit efforts related to creative business growth. The local business owner must be directly involved in the design and creative process, and must participate in fair trade practices. Limited availability; subject to approval by Craft Lake City.

Photographs in your Application:

Well-taken images of your work are valuable to your application. Focus on capturing images of five single products that can provide insight to the jury of your craftsmanship and creativity.

Jury Process:

After applications close, they are juried anonymously by a panel of local individuals. Jurors are not in any way employed, contracted or internally associated with Craft Lake City. All exhibitor applications remain anonymous to the jury, and jurors will only have access to the applicant’s uploaded five images, which includes description and market price of the product.

Invited Artisan Participation Fees:

Craft Lake City will not take commissions on sales during the virtual festival. Instead, artisans and craft foodies will have the opportunity to determine what fee amount they are in a position to pay within a predetermined range. Accepted artisans will be asked to select a payment that works best for them between $49.95–$199.95. Collectives and World Market vendors will self-select a participation fee from $149.95–$299.95. If artisans have the ability to make a higher payment, those funds will support Craft Lake City’s nonprofit mission and ensure that the organization will survive this difficult time. 

If the fees do not work for selected participants, the applicants may choose not to participate without penalty.

Artisan Scholarship & Mentor Program

Each year Craft Lake City selects five eligible first-time DIY Festival artisans to participate in the Artisan Scholarship and Mentor Program, which provides waived participation fees, professional development training, networking opportunities and virtual group mentorship with seasoned creative business owners. For eligibility guidelines and more information, please visit our DIY Festival Artisan Scholarship and Mentor Program page. 

Sales & Shipping:

Participating makers will manage the final sales of their products in their own online stores, and will oversee the shipping of their items in a timely manner.

Sales & Tax Information:

The Utah State Tax Commission will provide you with a required sales tax form to complete after the Virtual DIY Festival. It is the exhibitor’s responsibility to pay the appropriate taxes from sales at the end of the event.

Exhibitor Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all participants agree to comply with Craft Lake City DIY Festival rules & regulations. By participating, the participant understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person involved in the Festival will be removed. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Festival or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees and Festival Sponsors for any damage, loss, or theft, to artwork or other personal property, or injury to their person or character, regardless of cause resulting from their participation in this event. The exhibitor agrees to abide by all the rules and regulations set.

Craft and Commercial Food Vendor Prospectus

Virtual Foodie Experience:

In our new online festival format, Utah’s creative foodies will be celebrated like never before. Commercial foodies will also have the opportunity to showcase their menus through online shops and by taking pre-orders before or during the Virtual DIY Festival from August 7-9. The locations of their trucks or brick-and-mortar stores will also be shared with hungry virtual attendees in our community for pre-order pick up or on-site ordering. We encourage commercial foodies to offer a secret menu item just for the Festival weekend—one that the public could only find out about through your Virtual Craft Lake City DIY Festival online portal.

Additionally, featured local food businesses will be invited to provide their own short, DIY videos (think recorded with your cell phone via Instastory or FaceBook live-style) that Craft Lake City will promote on our blog, Virtual Craft Lake City DIY Festival online portal and on social media.

Eligibility:

The Virtual 12th Annual Craft Lake City® DIY Festival® is open to food vendors who currently reside and operate in the state of Utah. No dealers, agents or representatives are permitted. Because the purpose of the DIY Festival is to showcase local makers, preference will be given to applicants whose work is handmade in Utah by the applicant. Craft Lake City reserves the right to reject any applications which do not fall within or meet our guidelines. Any applicant who has applied and is found to not meet requirement parameters will have their application forfeited with no refund of their application fee.

Original Work Regulation:

Upon submission of images, the applicant guarantees the accuracy of the description of the work presented and the authenticity of the work as original and created by the applicant. The selection committee reserves the right to reject any items not in keeping with the character of the images submitted. All food included in the virtual Festival must be of the quality and style represented by the applicant in images submitted with the application.

Application Fee:

Application Fee: Non-refundable $20, paid online after completing the digital application. The application fee goes towards the cost of administrative processing.

Occasionally local creatives are interested in applying to the Annual Craft Lake City DIY Festival, but the $20 application fee presents a challenge. Application fee support may be available from grants, donors or other additional funding sources. Interested applicants may send an email to craftlakecity@gmail.com with a paragraph-length statement of need prior to the application deadline (June 15) to inquire about potential application fee support.

Festival Food Sub-Categories:

  • Craft Food: A Craft Food artisan creates handcrafted and artisanal varieties of prepackaged, edible goods. Craft Food includes, but is not limited to: desserts, beverages, bitters, sauces, candy, etc. If you require a food permit (either an event permit or food truck certification) for on site events, you are a Small or Large Commercial Vendor. Fees vary depending on participation. 
  • Small Commercial Food Vendor: Small commercial food vendors prepare food typically intended to be consumed on site at in-person events. As a small commercial vendor, you may not have a permanent location (yet), and your operation may be limited to a single event at a time, but that hasn’t stopped you from serving some of the best Utah has to offer. Food trucks could qualify for this category. 
  • Large Commercial Food Vendor: As a large commercial vendor you are a recognized and established name in the Utah food scene. Whether it is a small fleet of food trucks or brick-and-mortar locations, you prepare food that is typically meant to be eaten on site at in-person events. Food trucks could qualify for this category. 

Photographs in your Application:

Well-taken images of your work are valuable to your application. Focus on capturing images of five single products that can provide insight to the jury of your craftsmanship and creativity.

Invited Food Vendor Fees:

Craft Lake City will not take commissions on sales during the virtual festival. Instead, featured foodies will be asked to select a participation fee that works best for them at this current time, within a predetermined range of $99-$249 for small commercial foodies, and a predetermined range of $149-$299 for large commercial foodies. Any commercial food vendor can participate with the minimum fee. If foodies are in a position to make a higher payment, those additional funds will support Craft Lake City’s nonprofit mission and ensure that the organization will survive this difficult time. Foodies will manage the final sales of their products in their own online stores, and will oversee the delivery or customer pickup of their items in a timely manner.

Sales & Shipping/Delivery:

Participating foodies will manage the final sales of their products in their own online stores, and will oversee the shipping, pickup or delivery of their items in a timely manner.

Artisan Scholarship & Mentor Program

Each year Craft Lake City selects five eligible first-time DIY Festival artisans or craft foodies to participate in the Artisan Scholarship and Mentor Program, which provides waived participation fees, professional development training, networking opportunities and mentorship with a seasoned creative business owner. The Craft Lake City team is modifying the format of this program for our virtual festival in 2020. For more information, please visit our DIY Festival Artisan Scholarship and Mentor Program page. 

Sales & Tax Information:

The Utah State Tax Commission will provide you with a required sales tax form to complete after the Virtual DIY Festival. It is the exhibitor’s responsibility to pay the appropriate taxes from sales at the end of the event.

Exhibitor Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all participants agree to comply with Craft Lake City DIY Festival rules & regulations. By participating, the participant understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person involved in the Festival will be removed. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Festival or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees and Festival Sponsors for any damage, loss, or theft, to artwork or other personal property, or injury to their person, regardless of cause resulting from their participation in this event. The exhibitor agrees to abide by all the rules and regulations set.

DIY Engineer/STEM Exhibitor Prospectus

Virtual STEM Exhibitor Experience:

In our new online festival format, DIY engineers will be celebrated like never before. STEM exhibitors will showcase their products, prototypes and educational projects in a virtual gallery, add video bio features, and engage directly with attendees through an interactive digital platform. DIY engineers will have the opportunity to embrace their ingenuity as they create virtual content to share with our community (and beyond) while keeping everyone safe. We can’t give you all of the details yet, but we have some exciting virtual tricks up our sleeves that we can’t wait to share!

Eligibility:

The Craft Lake City DIY Festival is open to makers, creators & tinkerers who currently reside & operate in the state of Utah. No dealers, agents or representatives are permitted. Because the purpose of the DIY Festival is to showcase local makers and artisans, preference will be given to applicants whose work is handmade in Utah by the applicant. Craft Lake City reserves the right to reject any applications which do not fall within or meet our guidelines. Any applicant who has applied and is found to not meet requirement parameters will have their application forfeited with no refund of their application fee.

Original Work Regulation:

Upon submission of images, the applicant guarantees the accuracy of the description of the work presented and the authenticity of the work as original and created by the applicant. The jury reserves the right to reject any displays or items not in keeping with the character of the images submitted. All work exhibited at the Festival must be of the quality and style represented by the applicant in images submitted with the application.

Application Fee:

Application Fee: Non-refundable $20, paid online after completing the digital application. The application fee goes towards the cost of administrative processing and jurying.

Occasionally local creatives are interested in applying to the Annual Craft Lake City DIY Festival, but the $20 application fee presents a challenge. Application fee support may be available from grants, donors or other additional funding sources. Interested applicants may send an email to craftlakecity@gmail.com with a paragraph-length statement of need prior to the application deadline (June 15) to inquire about potential application fee support.

DIY Engineer/STEM Building Sub-Categories:

  • DIY Engineer/Tinkerer/Scientist: Participants in this category are Utah-based scientists, tinkerers and/or start-up entrepreneurs who may be hobbyists or own and operate a small business single-handedly. Participants in this category want to showcase their technology and/or product ideas.
  • Business STEM Exhibitor: Participants in this category are established local Utah businesses or companies that would like to showcase their technology and/or products.
  • Non-Profit/Institution STEM Exhibitor: Participants in this category are established STEM-based university programs or institutionally-affiliated organizations, non-profits or government agencies.

Photographs in your Application:

Well-taken images of your work are valuable to your application. Focus on capturing five images of your project(s) to best help Craft Lake City understand the main function and purpose of the creation you plan to promote.

Jury Process:

After applications close, DIY Engineer applications are reviewed and juried by Craft Lake City’s STEM Coordinator, and accepted exhibitors are notified by email.

Selected STEM Exhibitor Participation Fees:

Craft Lake City will not take commissions on sales during the virtual festival. Instead, featured STEM exhibitors will be asked to select a participation fee that works best for them at this current time, within a predetermined range of $19.95–$169.95 for tinkerers and $99.95–$249.95 for businesses. If STEM exhibitors are in a position to make a higher payment, those funds will support Craft Lake City’s nonprofit mission and ensure that the organization will survive this difficult time.

Sales & Shipping:

STEM exhibitors will manage the final sales of their products in their own online stores, and will oversee the shipping of their items in a timely manner.

STEM Scholarship Program

The STEM Scholarship is designed to support local STEM organizations and individuals who require financial assistance to participate in the Annual Craft Lake City DIY Festival. A limited number of STEM Scholarships will be offered to DIY Festival applicants each year, and recipients will have their exhibitor fees fully or partially waived for the Virtual 12th Annual Craft Lake City DIY Festival. For more information, visit our STEM Scholarship page. Applications are due June 18.

Sales & Tax Information:

The Utah State Tax Commission will provide you with a required sales tax form to complete after the Virtual DIY Festival. It is the exhibitor’s responsibility to pay the appropriate taxes from sales at the end of the event.

Exhibitor Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all participants agree to comply with Craft Lake City DIY Festival rules & regulations. By participating, the participant understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person involved in the Festival will be removed. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Festival or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees and Festival Sponsors for any damage, loss, or theft, to artwork or other personal property, or injury to their person, regardless of cause resulting from their participation in this event. The exhibitor agrees to abide by all the rules and regulations set.

Stage Performer Prospectus

Virtual Performer Experience:

The pivots Craft Lake City has made to transition the DIY Festival into a virtual—and safe—version has offered great and innovative opportunities for locals performers to share their talent with our community in new ways, while still abiding by the social distancing guidelines. Invited performers will participate in the Craft Lake City Virtual Music Showcase, a series of three “live” shows broadcasted digitally— throughout our online Festival platform on the three days of the festival, August 7, 8 and 9, 2020. 

Eligibility:

The Craft Lake City DIY Festival is open to makers, creators & performers who currently reside & operate in the state of Utah. Craft Lake City reserves the right to reject any applications which do not fall within or meet our guidelines. Any applicant who has applied and is found to not meet requirement parameters will have their application forfeited with no refund of their application fee.

Original Work Regulation:

Performers are required to perform only their own original work—no covers.

Application Fee:

Application Fee: Non-refundable $20, paid online after completing the digital application. The application fee goes towards the cost of administrative processing and jurying.

Occasionally local creatives are interested in applying to the Annual Craft Lake City DIY Festival, but the $20 application fee presents a challenge. Application fee support may be available from grants, donors or other additional funding sources. Interested applicants may send an email to craftlakecity@gmail.com with a paragraph-length statement of need prior to the application deadline (June 15) to inquire about potential application fee support.

Stage Performer Sub-Categories:

  • Solo Artist 
  • Band
  • Dance Company/Troupe 
  • Performance Art Group
  • Other (we will require you to specify the type of performer you are for purposes of programming events onstage at the Festival): This category allows for us to accept and view the various other performance concepts that could be at the Virtual DIY Festival, and is not encompassed by the other categories we have available for application at the Festival.

Photographs in your Application:

Craft Lake City uses the photos you provide in your application for publicity during the Festival season. Focus on providing high quality images that represent you well.

Jury Process:

After applications close, performer applications are reviewed and juried by Craft Lake City’s Entertainment Coordinator, and accepted performers are notified by email.

Exhibitor Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all participants agree to comply with Craft Lake City DIY Festival rules & regulations. By participating, the participant understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person involved in the Festival will be removed. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Festival or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees and Festival Sponsors for any damage, loss, or theft, to artwork or other personal property, or injury to their person, regardless of cause resulting from their participation in this event. The exhibitor agrees to abide by all the rules and regulations set.