Eligibility:

The Craft Lake City Night Market at LetterWest is open to local, national and international makers, creators & tinkerers. No dealers, agents or representatives are permitted. Because the purpose of the Night Market is to showcase creatives, preference will be given to applicants whose items are handmade. Any prospective exhibitors who have applied and are found to not meet requirements as listed on the application will have their application forfeited. Please note that the $15 application fee is non-refundable.

Original Work Regulation:

All creations must be original, handcrafted work made by the exhibitor. Commercial, mass-produced or mass-manufactured items that are not made by the exhibitor are not eligible to participate in Craft Lake City events, with the exception of applicants in the World Market and Collective sub-categories (see description in the “subcategory” section below). Original designs created with digital tools and printed on non-handmade materials, such as stickers or greeting cards, still qualify for the event if the design is created by the artisan, but must be disclosed in the application process. 

Upon submission of images, the applicant guarantees the accuracy of the description of the products presented and the authenticity of the product as original and created by their own hands. All merchandise or products included in the Market must align with the quality and category represented in the prospective exhibitor’s application. 

Craft Lake City AI Use Policy for Artisans

​Craft Lake City celebrates human-made work. AI tools may be used only as creative aids—for example, to educate on creative techniques or design principles, inspire ideas, generate references or explore color palettes. Final works must be mostly handmade by the artisan, consistent with the Original Work Regulation in the Exhibitor Prospectus. Fully AI-generated works are not eligible to participate in Craft Lake City’s artisan lineup. If AI is used at any stage, applicants must clearly disclose the specific use (and the programs thereof) in their application and, if accepted, disclose their usage of AI with signage displayed clearly at their exhibitor space. 

Craft Lake City welcomes responsible, transparent innovation that supports (not replaces) human creativity. This policy will be reviewed quarterly to reflect new technologies and uphold fairness, authenticity and artistic integrity. All work exhibited at Craft Lake City events must follow Craft Lake City’s Code of Conduct, follow the Original Work Regulation (above), respect data privacy and ensure human oversight at all times. Craft Lake City reserves the right to deny any exhibitor application if it does not meet the Craft Lake City exhibitor criteria.

Application Fee:

The non-refundable application fee is $15, and is paid online after completing the application in full. Applications for the Craft Lake City Night Market are not considered complete until the application fee is paid. This application fee goes towards the cost of administrative processing and jurying for the event.

Sub-Categories/Mediums:

• Accessories – Bags, belts, hats, keychains, etc.
• Apparel – Wearable works and clothing
• Artwork – Two-dimensional work created using painting, printmaking, photography, drawing, digital art, collage, illustration, or other techniques
• Baby & Child Products – Toys, children’s clothing, etc.
• Bath, Body & Apothecary – Skincare, soap, body oils, etc.
• Ceramics – Pottery
• Collective – Micro businesses that represent a group of local artisans united under a common goal or initiative
• Embroidery and Fiber Arts – Embroidered hoops, sewn and knit objects, macrame, etc.
• Home decor and housewares – Candles, plant holders, wall hangings, clocks, furniture, cooking tools, dinnerware, etc.
• Jewelry – Handcrafted necklaces, rings, bracelets and earrings
• Mission-driven – Local nonprofits, organizations and businesses interested in sharing information about their missions and programs with the creative community
• Pet – Accessories designed for use by dogs, cats, or other household pets
• ReWorked Vintage Goods – Handmade goods incorporating older, upcycled materials
• Stationery – Paper goods, cards, journals, pens, handmade lettering tools, lettering books, etc.
• Sculpture – Sculptural artworks made from clay, found/upcycled materials, glass, wood, ceramic or metal
• Vintage – Curated vintage clothing, furniture, accessories & home goods (‘90s & Y2K styles or earlier)
• World Market– Micro-businesses that are owned and operated by creatives located in Utah who collaborate with makers outside of the country. This may apply to New Americans in our local community or individuals involved in humanitarian and/or nonprofit efforts related to creative business growth. The local business owner must be directly involved in the design and creative process, and must participate in fair trade practices. Limited availability; subject to approval by Craft Lake City.

Photographs in your Application:

Focus on capturing high-quality images of five single products that can provide insight to the jury of your craftsmanship and creativity. Note: By providing these images, applicants give Craft Lake City consent to use them in promotional materials if accepted.

For more information about taking better product photos at home, check out the videos on this page. 

Jury Process:

After applications close, artisan applications are juried anonymously by a panel of professionals working within Utah’s arts community. Jurors are not in any way employed, contracted or internally associated with Craft Lake City. All exhibitor applications remain fully anonymous to the jury, and jurors will only have access to the applicant’s uploaded five images, which include a description and market price of the product.

Commercial food exhibitors are booked through the Craft Lake City Festival Food Coordinator. Festivalfood@craftlakecity.com.

Exhibitor Space Info:

Exhibitors in the Artisan and Vintage categories will be placed indoors at the Night Market in the following space options:

Indoor Spaces: All exhibitors are required to bring a “back wall” to separate them from their neighbor and make their space feel like a unique, defined experience. Side “walls” are optional. Visit our webpage, Create “Walls” In Your Space, for tips on how to construct the required “back wall” & arrange your exhibitor space! The walls can be made of fabric, wood, furniture or other materials and may not exceed 10 feet in height. Each wall must span the majority of the length of your space but not beyond it (including the hardware, base and weights) as designated in your acceptance email. Walls MUST be secured with 20 lb. weights on each side for safety. Tables and chairs may be rented in advance if desired, as they will NOT be provided. If an indoor exhibitor chooses to use a tent frame to attach their “back wall”, they MUST have 20lb weights to support the wall and each leg and are NOT permitted to use the canopy. 

Tables and chairs will NOT be provided but may be rented in advance if desired. Indoor exhibitors in 10’x10′ spaces or larger may use metal tent frames but are prohibited from using any roof or fabric covering on top (due to fire code).

• Indoor 5’x8′ Space: 5’ depth x 8’ width of designated floor space to set up a small “shop” in the venue. Exhibitors who have larger items, displays and inventory should apply for a 5’x10′ space. 
• Indoor 5’x10′ Space: 5’ depth x 10’ width of designated floor space to set up a small “shop” in the venue. Exhibitors who have smaller items, displays and inventory should apply for a 5’x10′ space. 

In order to be inclusive of all exhibitors, Sunday participation is optional. Please note that exhibitors opting to exhibit only on Friday and Saturday pay the full weekend fee.

Invited Artisan and Vintage Exhibitor Fees*:

*The last day for accepted exhibitors to cancel their participation in The Craft Lake City Night Market at LetterWest & receive a full refund of the above exhibitor fees is Wednesday, Feb. 25, 2026 at 11:59 p.m. MST. Due to the administrative challenges of filling late vacancies in the market lineup, no refunds will be granted for cancellations that occur after this date. 

Collective Space Policy:

The Collective category applies to micro businesses that represent a group of local artisans united under a common goal or initiative. Artisans in the Collective category must be established micro businesses that promote their collective and members’ work outside of the Night Market. Collectives must sell products under a single tax ID number, and all artist members must be located in Utah. Note: Collective 5’x8′ spaces are not allowed—this option is available for only 5’x10′ spaces.

About Electricity:

Due to the limited availability of electricity at the venue, it is difficult to accommodate a high volume of power users. Craft Lake City does careful planning and testing to ensure we meet the needs of those who have requested and paid for electricity. As such, electrical access is priced to reflect its scarcity. Craft Lake City is also working towards becoming a zero waste event by using sustainable, low-energy initiatives and encourages its exhibitors to utilize solar energy sources and LEDs to power their spaces.

Unauthorized use of electricity puts others & Craft Lake City at risk as it may cause outages. Participants who have knowingly not disclosed power needs prior to the event and are found to be using electricity may be asked to provide immediate, on-the-spot payment for power use.

Priority Zone Placement:

Preferred Zone Placement is an upgrade option for exhibitors who want to choose the type of booth area they prefer (e.g., corner, first floor, or outdoor) but don’t want . Exhibitors indicate their preferred area at checkout, and Craft Lake City assigns an exact booth within that zone. Exhibitors who opt-into Preferred Zone Placement cannot choose the specific booth location, and exact booth numbers will not be disclosed until on-site arrival.

Requests are honored in the order payment is received (first come, first served). Craft Lake City accommodates the requested zone but cannot guarantee sales or foot traffic outcomes. Placement is filled with consideration to safety codes and venue rules. Craft Lake City reserves the right to make adjustments as needed. Preferred Zone Placement availability is limited; a $150 fee applies.

The Fifth Annual Craft Lake City LetterWest:

The Craft Lake City Night Market takes place on Friday of the Fifth Annual Craft Lake City LetterWest in Midvale, Utah. LetterWest is a celebration of calligraphy and modern hand lettering.

As the premier hand lettering conference in the nation, LetterWest is hosted by top lettering artists from Utah and around the world. In 2024, Craft Lake City partnered with Midvale City to bring the conference to a wider audience. LetterWest features keynote speakers, panel discussions, a community art project, and hands-on educational workshops.

As the only hand lettering conference in North America, LetterWest unites a unique creative community, including calligraphers, muralists, tattoo artists, graphic designers, and lettering enthusiasts of all levels. For more information and to buy ticket, visit our LetterWest Page.

Sales & Tax Information:

Craft Lake City provides exhibitor mailing addresses to the Utah State Tax Commission before the event, so exhibitors can expect to receive their sales tax form via email from tax-donotreply@utah.gov within 2 weeks after the market. For questions (or to request a replacement Special Event Tax Form should it not arrive), please contact the USTC at 801-297-6303 or specialevent@utah.gov. Reporting accurate sales tax helps Craft Lake City track the economic impact our events have on the local economy. Please note that Craft Lake City does not take any money from commission or sales of your works or products during the course of the market.

Exhibitor Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all exhibitors and participants agree to comply with Craft Lake City, the Craft Lake City Night Market at LetterWest and venue rules and regulations.

The exhibitor assumes all responsibility for safeguarding of their products and their displays at the Craft Lake City Night Market. We encourage all exhibitors to purchase event insurance prior to the Night Market. 

Craft Lake City has the right to close or modify the Craft Lake City Night Market if any circumstances affect the safety of the event attendees or exhibitors.

By participating, the exhibitor understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person present at the Market will be asked to leave. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Market or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees, the Venue and Venue Representatives, and Market Sponsors for any damage, loss, or theft, to artwork, displays or other personal property, or injury to their person or character, virtual or otherwise, regardless of cause resulting from their participation in this event.

Eligibility:

The Craft Lake City Night Market at LetterWest is open to local, national and international food artisans. No dealers, agents or representatives are permitted. Because the purpose of the Night Market is to showcase creatives, preference will be given to applicants whose items are handmade. Any prospective exhibitors who have applied and are found to not meet requirements as listed on the application will have their application forfeited. Please note that the $15 application fee is non-refundable.

Original Work Regulation:

All festival food must be handmade by the prospective exhibitor, not outsourced. Commercial, mass-produced or mass-manufactured items that are not made or designed by the exhibitor are not eligible to participate in Craft Lake City events.

Upon submission of images in the application, the artisan guarantees the accuracy of the description of the food products presented and the authenticity of the product as original and created by their own hands. All products included in the Market must align with the quality & category represented in the prospective exhibitor’s application.

Craft Lake City AI Use Policy for Craft and Commercial Food Exhibitors:

Craft Lake City celebrates human-made work. AI tools may be used only as creative aids—for example, to educate on creative techniques or design principles, inspire ideas, generate references or explore color palettes. Final works must be mostly handmade by the artisan, consistent with the Original Work Regulation in the Exhibitor Prospectus. Fully AI-generated works are not eligible to participate in Craft Lake City’s artisan lineup. If AI is used at any stage, applicants must clearly disclose the specific use (and the programs thereof) in their application and, if accepted, disclose their usage of AI with signage displayed clearly at their exhibitor space. 

Craft Lake City welcomes responsible, transparent innovation that supports (not replaces) human creativity. This policy will be reviewed quarterly to reflect new technologies and uphold fairness, authenticity and artistic integrity.

All work exhibited at Craft Lake City events must follow Craft Lake City’s Code of Conduct, follow the Original Work Regulation (above), respect data privacy and ensure human oversight at all times. Craft Lake City reserves the right to deny any exhibitor application if it does not meet the Craft Lake City exhibitor criteria.

Application Fee: 

The non-refundable application fee is $15, and is paid online after completing the application in full. Applications for the Craft Lake City Night Market are not considered complete until the application fee is paid. This application fee goes towards the cost of administrative processing and jurying for the event.

Festival Food Sub-Categories:

• Craft Food: Craft Food exhibitors create handcrafted and artisanal varieties of prepackaged (made and packaged off-site), edible goods prepared in advance. Craft Food includes, but is not limited to: desserts, beverages, bitters, sauces, candy, etc. If you require a food permit (either an event permit or food truck certification) for on site events, you are instead a Commercial Exhibitor. Fees vary depending on participation. 
• Small Commercial Food Exhibitor: Small commercial food exhibitors prepare made-to-order food or beverage typically intended to be consumed on site at in-person events. As a small commercial exhibitor, you may or may not have a permanent location (yet), and your operation may or may not be limited to a single event at a time, but that hasn’t stopped you from serving some of the best Utah has to offer. Food trucks could qualify for this category. 
• Large Commercial Food Exhibitor: As a large commercial food exhibitor you are a recognized and established name in the Utah food or beverage scene. Whether it is a small fleet of food trucks or brick-and-mortar locations, you prepare food or drink that is typically meant to be eaten on site at in-person events. Food trucks could qualify for this category.

Commercial Food Participation Schedule:

All commercial food exhibitors invited to participate in the Fifth Annual Craft Lake City LetterWest are expected to commit to all scheduled meal service windows across the event weekend in Midvale, Utah. Participation Schedule:

• Lunch #1: Friday, April 10, 11:00 am – 2:00 pm

• Craft Lake City Night Market: Friday, April 10, 5:00 pm – 9:00 pm

• Lunch #2: Saturday, April 11, 11:30 am – 2:30 pm

• After Party: Saturday, April 11, 6:30 pm – 9:30 pm

Priority booking will go to foodies who are able to commit to both days.

Commercial Food Space Adjustment Policy: 

Our commercial food exhibitor selection process aims to ensure a diverse and high-quality culinary experience for our patrons at markets in Utah. Applicants will be evaluated based on the exceptional quality of their handmade goods, emphasizing artisanal and unique offerings. The dimensions of the applicant’s market setup will also be highly considered to optimize space allocation and enhance the overall event experience. To uphold transparency and facilitate efficient planning, exhibitors are required to disclose any changes in spacing needs by 1 week prior to the Market date. Failure to do so may result in a fee of $150 and may affect Craft Lake City’s ability to accommodate them within the available space, emphasizing the importance of clear communication and adherence to guidelines for a safe, successful and enjoyable market environment. This policy has been put in place to accommodate exhibitor market setups, as Craft Lake City may need to make adjustments to the market map to ensure optimal space allocation and provide the best experience for all participants.

Health Department Regulations & Required Permits for Craft Food Exhibitors (pre-packaged food/beverages):

*Please read this information carefully, as exhibitors WILL be shut down at the event if they do not adhere to these requirements!*

• ALL craft food must be prepared and packaged in a commercial or cottage kitchen that has been inspected and approved by the Utah Department of Agriculture. You are REQUIRED to bring a copy of your Department of Agriculture permit with you to the event & have it posted at your booth. You do not need any additional permits with the Salt Lake County Health Department to participate in the Night Market unless you intend to offer samples. For questions about kitchen certifications, please contact the Utah Department of Agriculture and Food at 801-982-2253.
• If you would like to offer samples at your booth at the Night Market, you MUST obtain a sampling permit from the Salt Lake County Health Department, or you will be shut down on site. You must have a license from the Utah Department of Agriculture in order to get a sampling permit. All food samples distributed at the Night Market must be pre-packaged. The Salt Lake County Health Department prohibits the distribution of samples of food produced in a Cottage Kitchen. Cottage Kitchen foods must be prepackaged, labeled and sold solely for at-home consumption. For questions about sampling permitting, please contact healthfood@slco.org or 385-468-3845.
• At least one person in the booth MUST have a Food Handlers permit.
• The Health Department REQUIRES you to have a handwashing station for any food or sample preparation. This includes interacting with the food on-site in any way. Please make necessary adjustments to your setup to comply with health department guidelines.
• Prepackaged samples do not require a hand washing station in your booth.

Health Department Regulations & Required Permits for Commercial Food Exhibitors (selling made-to-order food/beverages)

*Please read this information carefully, as exhibitors WILL be shut down at the event if they do not adhere to these requirements!*

• Food trucks are required to have a primary food truck permit in one of the Utah counties to be in compliance throughout the entire state now. For example, if your food truck has a Davis County Health Department permit & is in good standing there, you can vend in Salt Lake County without any additional permits. You will need to bring a hard copy of your primary food truck permit with you to the Night Market. NO EXCEPTIONS!
• If you are normally a food truck exhibitor who wants to operate outside of your food truck in a booth/tent, you will need to apply for a Temporary Food Booth Permit from the Salt Lake County Health Department (because your primary food truck permit is only applicable to the truck itself).
• For licensing questions, please contact the Salt Lake County Health Department – our contacts are Tyler Rutner (385-468-3845 – TRutner@slco.org) and Cole Dalton (385-332-1499 – cbdalton@utah.gov).
• Cooking stations must be in compliance with the Salt Lake County Health Department’s guidelines.
• All food trucks need to be registered with the local fire department. NO EXCEPTIONS! For questions, you can reach them at their main office by calling 801-256-2390.
• Food Exhibitors assume all responsibility for safeguarding their products and securing general liability insurance for their doing business. The venue REQUIRES a certificate of this policy listing Craft Lake City, Midvale City and the venue as additionally insured for the event. This certificate should not cost Food Exhibitors an additional fee by their insurance company. Email festivalfood@craftlakecity.com with any questions.
• Each commercial food exhibitor must have a hand washing station on-site at the event. During their routine on-site audit, the Health Department will shut down anyone who does not have a handwashing station, so this must be planned in advance for all food booths & trucks at the Night Market.
• All grease & liquids must be removed & disposed of off-site from Night Market grounds by the exhibitor.
• If you would like to offer samples from your commercial food truck/booth, please call or email the Health Department (385-468-3845, healthfood@slco.org) for details on securing your event sampling permitting. Food prepared in a Commercial Kitchen that has been permitted by either the Department of Agriculture or the Salt Lake County Health Department can be sampled and may require a permit if it comes from a raw animal product.

Photographs in your Application: 

Focus on capturing high-quality images of five single products that can provide insight to the jury of your craftsmanship and creativity. Note: By providing these images, applicants give Craft Lake City consent to use them in promotional materials if accepted.

For more information about taking better product photos at home, check out the videos on this page. 

Selection Process:

Food exhibitors are selected on a rolling basis by a committee of Craft Lake City employees. Selection is based on the needs of the event, as Craft Lake City strives to create a variety of options for the market goers.

Invited Food Exhibitor Fees: 

*Additional Fees for electricity apply. The last day for accepted exhibitors to cancel their participation in the Craft Lake City Night Market at LetterWest & receive a full refund of the above exhibitor fees is Wednesday, Feb. 25, 2026 at 11:59 p.m. MST. Due to the administrative challenges of filling late vacancies in the Market lineup, no refunds will be granted for cancellations that occur after this date. 

About Electricity:

All food trucks are expected to bring a generator with suitable power for their food service set up. All equipment, extension cords, power strips, additional lighting, hand trucks, etc. are the food exhibitor’s responsibility. Only heavy-duty, three-prong, rubber or neoprene extension cords are permitted; ordinary two-wire extension cords are forbidden. Power strips are allowable but may not be “daisy-chained” by plugging one power strip into another. Food exhibitors found using electricity onsite without prior authorization and payment will be charged immediately and/or asked to leave the Night Market. At no time may a food exhibitor make additions or modifications to electrical services. The venue and organizers do not assume responsibility or liability for electrical failures of any kind, for damage to equipment or property caused by drops or increases in power supply, low voltage, or power surges and shall not be liable for loss of profits or revenue, loss of use of equipment, cost of capital, or cost of equipment.

Sales & Tax Information:

Craft Lake City provides exhibitor mailing addresses and emails to the Utah State Tax Commission, so exhibitors can expect to receive their sales tax form via email from tax-donotreply@utah.gov within 2 weeks after the Market. For questions (or to request a replacement Special Event Tax Form should it not arrive), please contact the USTC at 801-297-6303 or specialevent@utah.gov. Reporting accurate sales tax helps Craft Lake City track the economic impact our events have on the local economy. Please note that Craft Lake City does not take any money from commission or sales of your works or products during the course of the Market. All exhibitors must obtain a Temporary Sales Tax License and Special Return Form; this includes businesses that already have a Utah State Sales Tax License. If you have any questions please call the Utah State Tax Commission, Special Event Unit at (801) 297-6303 or (800) 662-4335 ext. 6303.

Exhibitors Responsibilities & Safety:

By applying and accepting Craft Lake City’s invitation, all exhibitors and participants agree to comply with Craft Lake City, the Craft Lake City Night Market and venue rules and regulations.

The exhibitor assumes all responsibility for safeguarding of their products and their displays at the 17th Annual Craft Lake City Night Market. We strongly encourage all exhibitors to purchase event insurance prior to the Night Market.

Craft Lake City has the right to close or modify the Craft Lake City Night Market if any circumstances affect the safety of the event attendees or exhibitors.

By participating, the exhibitor understands that abuse of any kind is not welcome. Any individual who displays negative, crude, crass, belligerent or any other non-exemplary behavior that causes discomfort towards any person present at the Market will be asked to leave. Craft Lake City reserves the right to determine what behaviors are deemed inappropriate and non-characteristic of Craft Lake City standards. We do not condone any racist, bigoted or unsafe behavior from any area of the Market or within our community.

The exhibitor, when invited, agrees to hold harmless Craft Lake City, Eighteen Percent Gray, Craft Lake City Coordinators, Volunteers, Employees, the Venue and Venue Representatives and Market Sponsors for any damage, loss, or theft, to artwork, displays or other personal property, or injury to their person or character, virtual or otherwise, regardless of cause resulting from their participation in this event.

The Craft Lake City Night Market is Craft Lake City’s first-ever nocturnal pop-up market, taking place Friday night during the Fifth Annual LetterWest Conference in partnership with Midvale City. This special event brings together artisans, vintage vendors, foodies and performers—and for the first time in Craft Lake City history, applications are open to creators from around the nation and world—inviting the community to shop, explore and connect through the creative energy of hand lettering and craft.

When and how will the Craft Lake City Night Market take place?

The Craft Lake City Night Market will take place on Fri., April 10, 2026 from 6-9 p.m. in Midvale, Utah. 

Accessibility

Do you have any questions about the accessibility of Craft Lake City events or programs? Would you like to request accommodations? Please contact us by emailing info@craftlakecity.com or calling 801-906-8521. 

Note: While Craft Lake City cannot guarantee that all accessibility requests can be met, our team is committed to making reasonable accommodations to ensure that attendees can successfully participate in our programs.