Craft Lake City proudly announces our latest pre-recorded Craft Lake City Business Academy Series. Taught by creatives for creatives, The Craft Lake City Business Academy: Grow Your Business Plan is a five-part online program designed to equip emerging entrepreneurs with the skills they need to successfully overcome obstacles and develop a strategic growth plan to launch their creative business or take it to the next level. Originally taught as a live in-person class, this relaunch of the course has been edited into a new format and is being listed at a fraction of the original price.
In this now pre-recorded, à la carte series students can learn how to build a brand, sell handmade products online and in-person, manage inventory and finances, master customer service and much more as these courses guide them through the process of building an effective growth strategy by creating a business plan.
The five courses in this series are available for sale individually at $15 apiece or in a discounted bundle of all five for $60. Creative businesses are encouraged to take their pick and not miss this opportunity to learn from their fellow Utah creatives. Read about the offered classes in detail below.
Branding with Katie Mansfield of Tragic Girls
Katie Mansfield of Tragic Girls (and designer behind a recent Pabst Blue Ribbon Art Can) dishes out insider secrets on building your brand from the ground up and maintaining a consistent image while staying authentic to your artistic vision. We’ll cover everything from defining your message to choosing your brand’s color palette and designing your logo.
Merchandising with Copperhive Vintage
Join Jacqueline Whitmore, founder of Copperhive Vintage, Obnoxious Plastic and Chubby Dust Bunny in this intro to merchandising and booth design. Driven by her commitment to sustainability, community and body positivity, Jacqueline will walk you through her tips & tricks for designing a compelling “shop,” whether pop-up or brick and mortar — as well as some tools to reframe your competition as your collaborators.
Social Media with Mochi Kids
Amanda Stewart, founder of design-focused, kid-approved children’s clothing and toy line Mochi Kids talks about building an internet following through creating social media content that is aesthetic, clear, fun, and visually representative of your brand. Amanda is joined by top local makers for a Q & A on some of the pros and cons of common social media advertising and sales strategies.
Customer Service with City of Industry
Sarah Anderson, NYC transplant and owner of woman-powered stationery and gift shop City of Industry, explains how to develop phenomenal customer service, not only in person but in everything from your website copy to your packaging. We’ll cover how to identify your audience and connect with them directly to increase sales and develop life-long relationships with patrons.
Finances and Logistics with Mineral and Matter
Stacey Foster, life-long entrepreneur and founder of Mineral and Matter, breaks down the basics of finance from the lens of a creative business owner. From finding the best funding sources and managing employees to pricing your work and maintaining your inventory, Stacey has all the tricks for covering the complex logistics of your small business with ease.
About Craft Lake City:
Founded in 2009 by Angela H. Brown, Executive Editor of SLUG (Salt Lake UnderGround) Magazine, Craft Lake City® is a 501(c)(3) charitable organization with the mission to educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art. Craft Lake City strives to further define the term “Craft,” by modernizing the definition for handmade creativity.
craftlakecity.com @craftlakecity
Craft Lake City’s year-round programming is supported in part by the residents of Salt Lake County through the Zoo, Arts & Parks (ZAP) Program, the Salt Lake Arts Council, the George S. and Dolores Doré Eccles Foundation, and Utah Arts & Museums, with funding from the State of Utah and the National Endowment for the Arts.