A unique addition to The Fifth Annual Craft Lake City LetterWest will bring centuries of lettering history to Midvale, UT. The San Francisco-based Letterform Archive will join LetterWest, taking place April 10–11, with a special pop-up exhibition and on-site booth experience.
Letterform Archive is a nonprofit museum and study center dedicated to lettering, typography and graphic design, with an expansive collection of historically significant works. The organization publishes books featuring its collection and uses it as instruction and inspiration in Type West, a yearlong certificate program in type design available in-person or online. At LetterWest, attendees can explore a curated selection from the Archive, including 17th-century writing manuals, French sign painter chromolithographs, hand-painted beverage labels from the 1920s–30s, early 20th-century typeface specimens, and original design comps by lettering master Michael Doret.
The exhibition will debut during a preview on Thursday, April 9 from 6:00–9:00 PM, and continue Friday and Saturday from 7:30 AM–9:00 PM in the Attendee Lounge at OneApp (Webaholics) in Midvale.
This pop-up offers attendees a rare opportunity to engage with influential works in lettering history, enriching LetterWest’s mission to inspire and educate the creative community through hand-lettering.
Craft Lake City looks forward to sharing this unique experience with LetterWest attendees!
About Craft Lake City: Founded in 2009 by Angela H. Brown, Executive Editor of SLUG (Salt Lake UnderGround) Magazine, Craft Lake City® is a 501(c)(3) charitable organization with the mission to educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art. Craft Lake City strives to further define the term “Craft,” by modernizing the definition for handmade creativity.
craftlakecity.com @craftlakecity
Craft Lake City’s year-round programming is supported in part by the residents of Salt Lake County through the Zoo, Arts & Parks (ZAP) Program, Utah Arts & Museums, the George S. and Dolores Doré Eccles Foundation, the Sorenson Legacy Foundation and SLUG Magazine.
The Fifth Annual Craft Lake City LetterWest is the nation’s leading hand lettering conference. LetterWest is supported in part by Midvale Main Arts & Culture District, Midvale Arts Council, Paper & Ink Arts, OneApp, The Conversation SLC, The Pearl on Main, Lucid Studios Tattoo, Old Towne Tavern, COPIC, Tres Gatos Coffee, PBS/KUER/Avanza, Utah Shirt Company, Staybridge Suites Midvale, Graphic Artists Guild, Design Mob, Bohemian Brewery, XYZ Type, Letterform Archive, Speedball, Dual Type Design, Ohno Type Co, Paper Whisper, Sakura of America, Scout Books, Typotheque, Blick Art Materials, Jacquard, The Postmans Knock, Dinamo, Baronfig, Exaclair USA, Rhodia, Riso Studio Arts, U-Design Signs & Graphics, Pib’s Exchange, Astute Graphics, Cactus and Tropicals, Society of Scribes and Designer Boss.